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Publishing Research Quarterly

, Volume 30, Issue 2, pp 249–259 | Cite as

Romance and Innovation in Twenty-First Century Publishing

  • Olivia TapperEmail author
Article

Abstract

The twenty-first century has been decidedly unkind to most sectors of the book publishing industry, yet romantic fiction is somehow more popular and profitable than ever before. What could account for this critically marginalised category’s consummate commercial success in the digital era? This paper makes the argument that contrary to the stereotype of romantic fiction as conventional and change resistant, contemporary romance publishers have proven themselves to be consistently forward thinking and progressive, utilising industry innovations in content, technology, branding and business practice to cement their genre’s status as an exemplary model for twenty-first century book publishing.

Keywords

Romantic fiction Digital book publishing E-book Global business Harlequin Mills & Boon Twenty-first century publishing Innovation in publishing 

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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  1. 1.Graduate Publishing and Editing ProgramMonash UniversityMelbourneAustralia

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