When is a Publishing Business Truly ‘Global’? An Analysis of a Routledge Case Study with Reference to Ohmae’s Theory of Globalization
This study first reviews the writing of the management theorist Kenichi Ohmae, before assessing the potential application of his theory of global commercial maturation to the strategies adopted by the academic publishing company, Routledge, and its precursor imprints between 1960 and 2013. Based on the analysis of interviews carried out between 2011 and 2013 and supporting document analysis, the paper concludes that, with some caveats, the stages of globalization identified by Ohmae are of considerable explanatory value for students and analysts of global publishing as well as offering strategic insights to managers of academic publishing houses.
KeywordsAcademic publishing Five Stages of Globalization Global strategy Kenichi Ohmae Publishing Publishing theory Routledge Taylor & Francis Globalization Publishing history Publishing strategy
I would like to thank the many former colleagues and current senior members of staff at Routledge/Taylor & Francis and its predecessor companies, without whose generous and consistent support this study would not have been possible.
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