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Publishing Research Quarterly

, Volume 29, Issue 4, pp 285–300 | Cite as

Self-Publishing: Opportunities and Threats in a New Age of Mass Culture

  • Simon CarolanEmail author
  • Christine Evain
Article

Abstract

Developments in vanity presses, electronic publishing and social media have led to outstanding growth in the publishing industry. Eighty percent of people believe they have a book in them and the opportunities provided by new technologies are responding to their needs. This raises important questions: What effect will these developments have on the industry? In this environment, is quality control feasible? How will potential readers find their treasure? Will book publishing remain a cost-effective activity? We will examine the publishing industry looking for the answers to these questions and may just find that things are not as bleak as we initially thought.

Keywords

Economic models Enhanced books Self-publishing Social media marketing Workflow 

References

Selected Works

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Press Articles

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    Baddeley A. Ebooks: why it pays to self-publish. The Observer, 4th March 2012. http://www.guardian.co.uk.
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    Staff editor, Just Press Print: The Boom in Printing on Demand, The Economist, 25th February 2010. http://www.economist.com.
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Radio Interviews

  1. 20.
    Self-Publishing and POD, Turning the Page, Euradio, 6th May 2012. www.euradio.eu.
  2. 21.
    Interview with Elizabeth Eve, Canada Council for the Arts, Ottawa, May 2011. https://pedagogie.ec-nantes.fr/book-industry/.
  3. 22.
    Interview with Maxeen Paabo, Nicolas Hoare, Toronto, 11th October 2011. https://pedagogie.ec-nantes.fr/book-industry/.

Web-based Resources

  1. 23.
    Better than Free: How Value Is Generated in a Free Copy World, Kevin Kelly, O’Reilly’s Tools of Change for Publishing Conference 2011. www.youtube.com.
  2. 24.
    Books news and publishing industry statistics. http://selfpublishingresources.com/.
  3. 25.
    Douglas Gibson Books, an imprint of McLelland and Stewart. http://douglasgibsonbooks.com/ or http://www.mcclelland.com/douglas_gibson/index.html.
  4. 26.
    Nicolas Hoare Bookstore’s travel programme, Books Abroad. http://www.booksabroad.com/.
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  6. 28.
    Self-Published Authors of South Africa. http://spasa.org.za/.
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    Self-Publishing’s Book Editor and Editorial Service. http://www.selfpublishing.com/editorial/.
  8. 30.
    The Celestine Prophecy, Wikipedia, http://en.wikipedia.org.
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    The Combined Book Exhibit. http://www.combinedbook.com/.
  10. 32.
    The History of the Celestine Series. http://www.celestinevision.com/.

Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Department of Communication, Languages and Corporate Cultures/GeM Laboratory (Bureau T221)Ecole Centrale de NantesNantes Cedex 3France
  2. 2.Department of Communication, Languages and Corporate Cultures/CRINI LaboratoryEcole Centrale de NantesNantes Cedex 3France

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