Publishing Research Quarterly

, Volume 29, Issue 1, pp 52–72 | Cite as

Routledge as a Global Publisher

A Case Study, 1980–2010
Article

Abstract

A case study of the commercial history of the academic publishing company, Routledge, between 1980 and 2010, with a focus on its global activities and structures. During this period, Routledge experienced changes in ownership, branding and location as well as in its subject disciplines and publishing formats. The company was also an early and continuing innovator in digital publishing. The study presents findings drawn from interviews with past and current managers, and supporting content analysis of documents and web pages. It concludes by identifying the continuities that underlay the many changes in academic publishing over the period, and by suggesting possible future research, including to test the explanatory value of Ohmae’s theories of globalization.

Keywords

Academic Publishing Acquisition Branding Brand extension Business case study Conglomeration Digital Publishing Ebooks Globalization Global subsidiaries Informa Journals Publishing Publishing Publishing case study Routledge Taylor & Francis 

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Copyright information

© Springer Science+Business Media New York 2013

Authors and Affiliations

  1. 1.Department of Creative Practice and Enterprise, School of Arts and Social SciencesCity University LondonLondonUK

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