Publishing Research Quarterly

, Volume 28, Issue 3, pp 204–217

The International Standard Text Code: Call to Action, or Distraction?



Book publishers now have more products to keep track of than ever before: books, eBooks, apps, online products, and the list goes on. Traditionally publishers have used the ISBN to track products in the supply chain. But with as many as 24 ISBNs now associated with a bestselling title, the publishing industry looks to a new identifier, the International Standard Text Code (ISTC), to keep ISBNs in check. In a sea of data, will the ISTC help keep publishers afloat, or weigh them down?


Data management DOI eBooks Identifiers ISBN ISTC Metadata ONIX Online products Publishing supply chain 

Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.Pace UniversityNew YorkUSA

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