Publishing Research Quarterly

, Volume 28, Issue 3, pp 204–217

The International Standard Text Code: Call to Action, or Distraction?

Article
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Abstract

Book publishers now have more products to keep track of than ever before: books, eBooks, apps, online products, and the list goes on. Traditionally publishers have used the ISBN to track products in the supply chain. But with as many as 24 ISBNs now associated with a bestselling title, the publishing industry looks to a new identifier, the International Standard Text Code (ISTC), to keep ISBNs in check. In a sea of data, will the ISTC help keep publishers afloat, or weigh them down?

Keywords

Data management DOI eBooks Identifiers ISBN ISTC Metadata ONIX Online products Publishing supply chain 

Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.Pace UniversityNew YorkUSA

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