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Publishing Research Quarterly

, Volume 28, Issue 2, pp 116–123 | Cite as

The Rise of Storytelling as the New Marketing

  • Joe Pulizzi
Article

Abstract

More and more large and small brands are engaging in a marketing activity called content marketing: the idea that storytelling is key to attract and retain customers. Content marketing expert Joe Pulizzi details the history of content marketing, the opportunities, and six differences that separate good to great content marketers for publishers.

Keywords

Content marketing Corporate storytelling Content marketing institute Content marketing strategy Joe Pulizzi 

Copyright information

© Springer Science+Business Media, LLC 2012

Authors and Affiliations

  1. 1.CEO, Content Marketing InstituteClevelandUSA

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