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Publishing Research Quarterly

, 27:220 | Cite as

Managing the Progressive Publishing Company During Market and Technology Transitions

  • Lou Ann SabatierEmail author
  • Edward Fitzelle
Article

Abstract

As new media technologies and platforms emerge and take hold in our society, traditional publishers are wondering: What’s in this new content climate for me? The simple answer is: a lot. The digital world, mobile content delivery mechanisms and the public’s increasing comfort—even preference for—a media menu from which they can pick and choose what they want and how they want to receive it, brings exciting and potentially lucrative opportunities. For publishers who understand how to leverage their brand and create authentic, identifiable value in the eyes of the customer, risk can be reduced and new revenue streams built. Here are four best practices to position your publishing company for growth.

Keywords

ad spending Best practices Brand Digital products eReaders iPad Mobile tablets Monetize Publishing Revenue streams Smartphones Tablets Technologies Website 

Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Sabatier Consulting LLCFalls ChurchUSA

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