Advertisement

Publishing Research Quarterly

, Volume 27, Issue 2, pp 178–187 | Cite as

Trends Influencing the Growth of Digital Textbooks in US Higher Education

  • Rob Reynolds
Article

Abstract

Over the next 5 years, digital textbook sales in the United States will surpass 25% of combined new textbook sales for the Higher Education and Career Education markets. Moreover, we expect digital to be the dominant form factor in Higher Education textbooks inside of 7 years. This growth in digital textbooks will boost revenues in excess of $1.5 billion within 5 years (Private: Digital Textbooks Reach the Tipping Point in the US Higher Education—A Revised 5-Year Projection). This growth will also create avenues for new digital product models, allow new content publishers to enter the textbook market, lead to fundamental shifts in purchasing patterns around learning materials, and expedite the formal adoption of open educational resources to augment premium digital content.

Keywords

EPUB standards e-reader Higher education Online learning Open Course Library Open courseware Print-on-demand Smart phones Textbooks Textbook rental 

Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Product Design and ResearchXplanaColumbiaUSA

Personalised recommendations