Business Models in Digital Book Publishing: Some Insights from Australia
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This interpretive study of change in Australian book publishing, included a survey of book publishers and the conduct of 14 case studies in five categories of publisher: general trade, academic, professional, specialist and university. This paper reports in detail on the experience on one general trade publisher as it sought to face the challenges of globalization and of organizational and technological change. The major finding was that digitization is indeed, impacting on business models for book publishing, with current models comprising something of a hybrid between the traditional and the innovative. Reflecting the presence in Australia of similar trends and issues that are affecting book publishing around the world, the findings are of relevance both to book publishers and to researchers. The work is original in that relatively little recent academic research has been conducted into book publishing in Australia, particularly as regards the implications of digitization for business models.
KeywordsBook publishing Business models Capabilities Content licensing model Digital publishing E-books Full service model Print-on-demand Value propositions Australia
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