Publishing Research Quarterly

, Volume 19, Issue 4, pp 3–16

Marketing marvel: Extending the life of a Scribner’s bestseller

Article

DOI: 10.1007/s12109-004-0001-6

Cite this article as:
Spiro, L. Pub Res Q (2004) 19: 3. doi:10.1007/s12109-004-0001-6
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Copyright information

© Transaction Publishers 2003

Authors and Affiliations

  1. 1.Fondren LibraryRice UniversityHouston

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