Journal of Business Market Management

, Volume 4, Issue 4, pp 169–179 | Cite as

From Repeat Patronage to Value Co-creation in Service Ecosystems: A Transcending Conceptualization of Relationship

  • Stephen L. VargoEmail author
  • Robert F. Lusch


This article anchors a special issue on a service-dominant logic perspective on relationship, stemming from a special session at the 9th International Conference on Relationship Marketing in Berlin in 2009. It also proposes and elaborates a service-dominant-logic-based, transcending conceptualization of relationship that was the basis for that special session and links it to a model of service ecosystems through which value creation can be better understood and, thus, businesses can be better informed.


Service-dominant logic Relationship marketing Customer relationship management Business ecosystems Service ecosystems Value co-creation Networks 


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Copyright information

© Gabler Verlag 2010

Authors and Affiliations

  1. 1.Department of MarketingShidler College of Business, University of HawaiiManoaUSA
  2. 2.Eller School of ManagementUniversity of ArizonaArizonaUSA

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