Operations Management Research

, Volume 4, Issue 1–2, pp 74–84 | Cite as

Organizing customer-oriented service business in manufacturing

  • Taija T. Turunen
  • Marja Toivonen


This study examines the organization of service business in manufacturing. Earlier literature has emphasized the positive effects of a separate service unit. Our comparative case study indicates that a separate unit as such does not guarantee success in service business. An essential issue is how customer interaction and the continuous flow of customer information have been secured. Sales personnel have often been regarded as the main actor in the creation of customer intelligence. Based on our study we argue that attention should also be paid to field technicians and other operative personnel as a channel for customer information.


Industrial services Organizing service business Customer knowledge Service operations management 


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Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.Aalto University School of Science and Technology, BIT Research CentreAaltoFinland

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