Selection of products based on customer preferences applying fuzzy logic

Original Paper


Customer satisfaction depends on many variables, such as quality, price, availability, customer service, and so on, and increases with the degree to which the delivered product meets the customer’s preferences. Frequently, vendors have to help customers select a product from among those available to satisfy their needs and wants. Most of the time, the information provided by the customers is not very precise. In this paper, we propose a method to select the product that is the closest to their preferences. A way to measure the relative indifference between different characteristics (Fuzzy Indifference Degree, FID) is proposed as well, which is based on fuzzy preference relations. An example is given to illustrate the applicability of the proposed method.


Product evaluation Product selection Customer satisfaction Fuzzy logic Fuzzy preference relation 


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Copyright information

© Springer-Verlag 2011

Authors and Affiliations

  1. 1.CIRRELT, Département de Mathématiques et de Génie IndustrielÉcole Polytechnique de MontréalMontréalCanada

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