Journal of the Academy of Marketing Science

, Volume 40, Issue 1, pp 8–34 | Cite as

Specification, evaluation, and interpretation of structural equation models

  • Richard P. BagozziEmail author
  • Youjae Yi


We provide a comprehensive and user-friendly compendium of standards for the use and interpretation of structural equation models (SEMs). To both read about and do research that employs SEMs, it is necessary to master the art and science of the statistical procedures underpinning SEMs in an integrative way with the substantive concepts, theories, and hypotheses that researchers desire to examine. Our aim is to remove some of the mystery and uncertainty of the use of SEMs, while conveying the spirit of their possibilities.


Structural equation models Confirmatory factor analysis Construct validity Reliability Goodness-of-fit 


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Copyright information

© Academy of Marketing Science 2011

Authors and Affiliations

  1. 1.Ross School of BusinessUniversity of MichiganAnn ArborUSA
  2. 2.College of Business AdministrationSeoul National UniversitySeoulKorea

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