Journal of the Academy of Marketing Science

, Volume 36, Issue 2, pp 157–165 | Cite as

The contribution continuum

Original Empirical Research

References

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Copyright information

© Academy of Marketing Science 2008

Authors and Affiliations

  1. 1.Department of Marketing, Sawyer Business School, Sawyer Building, 837ASuffolk UniversityBostonUSA
  2. 2.A. Gary Anderson Graduate School of ManagementUniversity of California, RiversideRiversideUSA

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