Journal of the Academy of Marketing Science

, Volume 36, Issue 2, pp 157–165

The contribution continuum

Original Empirical Research

DOI: 10.1007/s11747-008-0087-z

Cite this article as:
Ladik, D.M. & Stewart, D.W. J. of the Acad. Mark. Sci. (2008) 36: 157. doi:10.1007/s11747-008-0087-z

Copyright information

© Academy of Marketing Science 2008

Authors and Affiliations

  1. 1.Department of Marketing, Sawyer Business School, Sawyer Building, 837ASuffolk UniversityBostonUSA
  2. 2.A. Gary Anderson Graduate School of ManagementUniversity of California, RiversideRiversideUSA

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