Journal of the Academy of Marketing Science

, Volume 36, Issue 2, pp 157–165 | Cite as

The contribution continuum

Original Empirical Research


Marketing Review Process Target Audience Marketing Community Intended Contribution 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Academy of Marketing Science 2008

Authors and Affiliations

  1. 1.Department of Marketing, Sawyer Business School, Sawyer Building, 837ASuffolk UniversityBostonUSA
  2. 2.A. Gary Anderson Graduate School of ManagementUniversity of California, RiversideRiversideUSA

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