Marketing Review St. Gallen

, Volume 29, Issue 2, pp 47–53 | Cite as

Using Customer Insights to Improve Product Sound Design

  • Klemens Knöferle


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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

Authors and Affiliations

  • Klemens Knöferle
    • 1
  1. 1.University of St. GallenSt. GallenDeutschland

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