WIRTSCHAFTSINFORMATIK

, Volume 55, Issue 4, pp 205–219 | Cite as

Nutzungsmanagement von Unternehmensportalen mithilfe von Empfehlungssystemen

Aufsatz
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Zusammenfassung

Unternehmensportale sollen Geschäftsprozesse unterstützen und die Produktivität der Mitarbeiter steigern. Die erwartete Produktivitätssteigerung wird allerdings nur dann erfüllt werden, wenn die Nutzer hinreichend über die Möglichkeiten des Unternehmensportals informiert sind. Diese Problematik betrifft vor allem große Unternehmensportale deren Dienstangebot sich ständig weiterentwickelt und zu denen oft neue Nutzer hinzugefügt werden. In dem Artikel wird ein Empfehlungssystem für Unternehmensportale vorgeschlagen, um die Wahrnehmung und Nutzung für Dienste zu steigern. Dem gestaltungsorientierten Ansatz folgend wird ein passendes Empfehlungskonzept entwickelt und mehrere Implementierungsmöglichkeiten in einem Feldexperiment bei einem der größten deutschen Unternehmen evaluiert. Es wird dargelegt, dass das Empfehlungssystem die Anzahl der neu aufgerufenen Dienste und ebenso die Anzahl der neu genutzten Dienste im betrachteten Unternehmensportal um etwa 20 % steigern konnte.

Schlüsselwörter

Technologiemanagement Unternehmensportal Empfehlungssystem Kollaboratives Filtern Design Science 

Managing Corporate Portal Usage with Recommender Systems

Abstract

Corporate portals are supposed to support a company’s business model and to increase productivity of the employees. However, the productivity gain that can be achieved by corporate portals is often undermined because the users of the portal are not sufficiently informed about the portal’s capabilities. This is of particular concern for large corporate portals whose service portfolio is constantly evolving and to which new users are added frequently. In the article, we propose a recommender system for corporate portals in order to increase service awareness and usage. Following the design science methodology, a suitable recommender concept is developed and several implementation options are evaluated in a field experiment at one of Germany’s largest companies. It is found that the recommender system increases the number of newly visited services as well as the number of newly used services in the corporate portal by about 20 %.

Keywords

Technology management Corporate portal Recommender system Collaborative filtering Design science 

Supplementary material

11576_2013_370_MOESM1_ESM.pdf (98 kb)
Nutzungsmanagement von Unternehmensportalen mithilfe von Empfehlungssystemen (PDF 98 kB)

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Institute of Information Systems and ManagementKarlsruhe Institute of TechnologyKarlsruheGermany

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