Management International Review

, Volume 54, Issue 5, pp 615–651 | Cite as

Success Factors of Regional Strategies for Multinational Corporations: Exploring the Appropriate Degree of Regional Management Autonomy and Regional Product/Service Adaptation

  • Dirk Ulrich GilbertEmail author
  • Patrick Heinecke
Research Article


This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. Based on contingency theory, we develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaptation on the regional success of MNCs. Using structural equation modelling, we also analyse the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of both primary and secondary data for Fortune Global 500 firms. Our findings show that appropriate degrees of regional management autonomy and regional product/service adaptation are highly contingent upon contextual influences on MNCs.


International business theory Contingency theory Regional strategy or strategies Multinational corporations (MNCs) and enterprises (MNEs) Semiglobalisation Performance Structural equation modelling 


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Authors and Affiliations

  1. 1.Faculty of Business, Economics and Social SciencesUniversity of HamburgHamburgGermany
  2. 2.Institute of EconomicsUniversity of Erlangen-NurembergErlangenGermany

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