Journal of Business Economics

, Volume 76, Issue 5, pp 473–497 | Cite as

Determinanten der Informationsfunktion des Preises: Eine empirische Analyse

  • Franziska Völckner
Article

Zusammenfassung

In diesem Beitrag wird eine umfassende empirische Studie zu den Determinanten der preisorientierten Qualitätsbeurteilung vorgestellt. Aufbauend auf den bisherigen Forschungsergebnissen, erfolgt erstmals eine empirische Analyse einer Vielzahl potenzieller Einflussgrößen der preisorientierten Qualitätsbeurteilung. Die Untersuchung gibt Aufschluss über die relative Bedeutung der Faktoren und darüber, inwiefern Signifikanz und relative Wirkungsstärke der Einflussgrößen zwischen verschiedenen Konsumentensegmenten variieren.

Determinants of the Informational Role of Price: An Empirical Study

Summary

The author presents a comprehensive empirical study which investigates the conditions under which consumers tend to use prices as a signal of quality (informational role of price). The present study is the first which investigates the significance and relative importance of a large variety of potential determinants of the informational role of price and the first one that tests to which extent the findings can be generalized across consumer segments.

Keywords

Marketing behavioral pricing 

JEL

M30 

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Copyright information

© Gabler-Verlag 2006

Authors and Affiliations

  • Franziska Völckner
    • 1
  1. 1.Habilitandin am Institut für Handel und Marketing: Arbeitsbereich Marketing & BrandingUniversität HamburgHamburgGermany

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