pp 1–13 | Cite as

The Motivational Effects of Involving Students in Rubric Development on Animation Instruction

  • Hua ZhengEmail author
  • Lu Ding
  • Zhenqiu Lu
  • Robert Maribe Branch
Original Paper


This exploratory study examined the motivational effects of an instructional method that involved students in the rubric development on animation instruction. Drawing upon Keller’s ARCS motivation model, this study compared student motivation regarding attention (A), relevance (R), confidence (C), and satisfaction (S) towards animation instruction before and after their involvement in the rubric development. This study recruited seventeen undergraduates participating in a technology integration course and administered motivation surveys before and after implementing the instructional method. The survey results revealed that student motivation was significantly increased in terms of relevance. Motivated students developed a self-developed rubric by drawing upon their experience and perspectives of creating animated research presentation videos. Another motivational effect was identified in students’ improved performance in creating animated videos to present research. (125).


Rubric development Student involvement Motivational effects Animation instruction 



We thank Hyewon Lee for helping grade animated videos.

Compliance on Ethical Standards

The Institutional Review Board approved this study. This study obtained informed consent from all individual participants included in the study. All participants were not disadvantaged, and the collected data were anonymized.


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Copyright information

© Association for Educational Communications & Technology 2019

Authors and Affiliations

  1. 1.McMurry UniversityAbileneUSA

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