Users Intention for Continuous Usage of Mobile News Apps: the Roles of Quality, Switching Costs, and Personalization

  • Qiongwei Ye
  • Yumei LuoEmail author
  • Guoqing Chen
  • Xunhua Guo
  • Qiang Wei
  • Shuyan Tan


Mobile news apps have emerged as a significant means for learning about latest news and trends. However, in light of numerous news apps and information overload, motivating users to adopt one app is a major concern for both the industry and academia. Therefore, considering the attributes of mobile news and the debate on switching costs in the Internet context, based on the expectation-confirmation model (ECM), this study suggests that switching costs still exist and have a significant moderating effect on user satisfaction and continuous usage of mobile news apps. Furthermore, the different influences of information quality, system quality and service quality on continuance intention, user satisfaction and switching costs are discussed, showing that quality of information has a significant impact on users’ continuous usage of mobile news apps through increasing perceived usefulness, whereas personalized service quality have stronger effects through increasing user satisfaction and switching costs.


Personalized recommendation switching costs mobile news apps expectation-confirmation model 


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We would like to thank the anonymous reviewers for their immensely helpful suggestions suggestions and critique. This work was partly supported by the National Natural Science Foundation of China (grant numbers 71402159, 71362016, 71490721/4, and 71572092), the MOE Project of Key Research Institute of Humanities and Social Sciences at Universities (17JJD630006), Yunnan Province Young Academic and Technical Leader candidate Program (2018HB), Yunnan Science and Technology Funds (2017FA034, 2014FB116), Yunnan Provincial E-Business Entrepreneur Innovation Interactive Space (2017DS012), Kunming Key Laboratory of E-Business and Internet Finance (2017-1A-14684, KGF[2018]18), Educational and Teaching Reform Funds of Yunnan University (2015), and Yunnan Provincial E-Business Innovation and Entrepreneurship Key Laboratory of colleges and universities (YES 2014 [16]).


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Copyright information

© Systems Engineering Society of China and Springer-Verlag GmbH Germany, part of Springer Nature 2018

Authors and Affiliations

  • Qiongwei Ye
    • 1
    • 2
  • Yumei Luo
    • 3
    Email author
  • Guoqing Chen
    • 1
  • Xunhua Guo
    • 1
  • Qiang Wei
    • 1
  • Shuyan Tan
    • 2
  1. 1.China Retail Research Center, School of Economics and ManagementTsinghua UniversityBeijingChina
  2. 2.Business SchoolYunnan University of Finance and EconomicsKunmingChina
  3. 3.College of Business and Tourism ManagementYunnan UniversityKunmingChina

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