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Applied Research in Quality of Life

, Volume 3, Issue 1, pp 63–80 | Cite as

Developing a Measure That Captures Elderly’s Well-Being in Local Marketplace Transactions

  • H. Lee Meadow
  • M. Joseph SirgyEmail author
Article

Abstract

The goal of this study is to report on the development of a measure designed to capture elderly satisfaction with local retail establishments. The measure is based on the notion that elderly consumers experience well-being with retail institutions in purchasing food, housing, household operations, household furnishings, clothing and accessories, personal care, medical care, recreation, transportation, and education. Two-hundred and forty-nine (N = 249) elderly consumers were surveyed to demonstrate the validity of this measure. Specifically, it was hypothesized that satisfaction with retail establishments in one’s community contributes to overall life satisfaction. The data supported the validity of the measure.

Keywords

Elderly consumers Consumer well-being Consumer welfare Transformative consumer research Marketing and quality of life Marketing well-being Macroconsumption 

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Copyright information

© Springer Science+Business Media B.V./The International Society for Quality-of-Life Studies (ISQOLS) 2008

Authors and Affiliations

  1. 1.Department of Marketing, Pamplin College of BusinessVirginia Polytechnic Institute and State UniversityBlacksburgUSA

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