The Influence of Individualism and Drinking Identity on Alcohol Problems

  • Dawn W. FosterEmail author
  • Nelson Yeung
  • Michelle C. Quist


This study evaluated the interactive association between individualism and drinking identity predicting alcohol use and problems. Seven hundred and ten undergraduates (Mean age = 22.84, SD = 5.31, 83.1 % female) completed study materials. We expected that drinking identity and individualism would positively correlate with drinking variables. We further expected that individualism would moderate the association between drinking identity and drinking such that the relationship between drinking identity and alcohol outcomes would be positively associated, particularly among those high in individualism. Our findings supported our hypotheses. These findings better explain the relationship between drinking identity, individualism, and alcohol use. Furthermore, this research encourages the consideration of individual factors and personality characteristics in order to develop culturally tailored materials to maximize intervention efficacy across cultures.


Drinking identity Individualism Collectivism Alcohol 



The authors would like to sincerely thank our research assistant, Ankita Pai, for assisting with data collection, conducting literature reviews, and proofreading/editing the manuscript.


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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  • Dawn W. Foster
    • 1
    Email author
  • Nelson Yeung
    • 2
  • Michelle C. Quist
    • 2
  1. 1.Harvard School of Public Health, Global Health and Population DepartmentHarvard UniversityBostonUSA
  2. 2.University of HoustonHoustonUSA

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