Financial Markets and Portfolio Management

, Volume 29, Issue 2, pp 115–124 | Cite as

A symmetric Super Bowl stock market predictor model

  • Jeffery A. BornEmail author
  • Yousra Acherqui


Krueger and Kennedy (J Fin 45:691–697, 1990) were the first to empirically document the remarkable stock market predictive power of the winner of the Super Bowl. The original model had investors go “long” in the market when the Super Bowl was won by a team from the old NFL, but park their money in T-Bills when the Super Bowl was won by a team from the old AFL—a non-symmetric trading rule. We create a symmetric rule (go “long” in the market when the old NFL wins; go “short” when they lose) and compare its efficacy to the original formulation. The symmetric rule outperforms the original KK specification in the period covered by their study (1967–1988), but performs worse than the original specification (and the naïve buy-and-hold strategy) since 1988.


Super Bowl Stock market Prediction model Symmetric 

JEL Classification

G140 information Market efficiency 



The authors thank the anonymous referee for comments and suggestions.


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Copyright information

© Swiss Society for Financial Market Research 2015

Authors and Affiliations

  1. 1.Finance Group, D’Amore-McKim School of BusinessNortheastern UniversityBostonUSA
  2. 2.Delphin InvestmentsStamfordUSA

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