Business orientations and innovation in small and medium sized enterprises

  • Elisabeth Zortea-Johnston
  • Jenny Darroch
  • Sheelagh Matear
Article
First Online:

Abstract

The capability of Small and Medium Enterprises (SMEs) to drive and shape markets is one path to competitive advantage. Firms that drive markets do so by leveraging radical and disruptive innovation to shape the needs of current and future customers, thereby altering market structure. In the current study, we find that firms with an entrepreneurial orientation are more likely to develop both driving markets and market driven innovations, while firms with a market orientation are more likely to develop market driven innovations.

Keywords

Market orientation Entrepreneurial orientation Driving markets Market driven Innovation 
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Copyright information

© Springer Science + Business Media, LLC 2011

Authors and Affiliations

  • Elisabeth Zortea-Johnston
    • 1
  • Jenny Darroch
    • 2
  • Sheelagh Matear
    • 3
  1. 1.Department of MarketingUniversity of OtagoDunedinNew Zealand
  2. 2.Peter F. Drucker and Masatoshi Ito Graduate School of ManagementClaremont Graduate UniversityClaremontUSA
  3. 3.Lincoln UniversityChristchurchNew Zealand

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