Entrepreneurial orientation and social capital as small firm strategies: A study of gender differences from a resource-based view

  • Rodney C. RunyanEmail author
  • Patricia Huddleston
  • Jane Swinney


Women entrepreneurs have recently been the subject of many studies which have revealed that though women possess some of the same resources as male entrepreneurs, success levels are not the same. The current study looks at the resources utilized by small business owners within downtown business districts. Using a sample of 467 small business owners, we test differences in entrepreneurial orientation and social capital between men and women entrepreneurs. Though women actually reported higher levels of entrepreneurial orientation and social capital, there were no differences in their abilities to utilize these two resources in achieving firm performance. We offer discussion of why these findings are relevant, as well as research implications.


Small business Entrepreneurship Social capital RBV 


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Copyright information

© Springer Science + Business Media, LLC 2006

Authors and Affiliations

  • Rodney C. Runyan
    • 1
    Email author
  • Patricia Huddleston
    • 2
  • Jane Swinney
    • 3
  1. 1.Department of RetailingThe University of South CarolinaColumbiaUSA
  2. 2.Department of Advertising, Public Relations and RetailingMichigan State UniversityEast LansingUSA
  3. 3.Design, Housing and MerchandisingOklahoma State UniversityStillwaterUSA

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