Management Review Quarterly

, Volume 64, Issue 2, pp 101–124 | Cite as

Adaptation strategies to increase advertisement effectiveness in digital media

  • Christine BauerEmail author
  • Peter Lasinger


Personalization can break through the information clutter in digital media and increase advertising effectiveness. However, the term personalization refers to many different adaptation strategies, each of which lead to distinct functional requirements for adaptive advertising systems: additionally, these adaptation strategies can affect consumers in different ways. Therefore, it is necessary to differentiate between them. To do so, we suggest the PERSIT matrix, which distinguishes between PERson-centric and SITuation-centric adaptation strategies. Studies in the field of digital-out-of-home advertising are structured using the six identified adaptation strategies for advertising. Furthermore, the PERSIT matrix supports users in making educated decisions by encouraging them to select an adaptation strategy that fits the desired advertising goals. The matrix establishes a common base of understanding between advertisers and system designers, allowing effective cross-domain communication.


Personalization Person-centred adaptation Situation-centred adaptation Digital-out-of-home-advertising Adaptation 


Personalisierung kann dazu beitragen, das Informations-Wirrwarr in digitalen Medien zu durchdringen und die Werkeeffektivität zu erhöhen. Der Begriff “Personalisierung” bezieht sich jedoch auf viele unterschiedliche Adaptionsstrategien, wobei jede zu unterschiedlichen funktionalen Anforderungen für adaptive Werbesysteme führt; darüber hinaus können diese Adaptionsstrategien Konsumenten auf unterschiedliche Weise beeinflussen. Aus diesem Grund ist es notwendig, zwischen diesen Strategien zu unterscheiden. Dafür schlagen wir die PERSIT-Matrix vor, die zwischen PERsonenbezogenen und SITuationsbezogenen Adaptionsstrategien unterscheidet. Studien im Bereich der digitalen Außenwerbung werden anhand der sechs identifizierten Adaptionsstrategien für Werbung strukturiert. Des Weiteren unterstützt die PERSIT-Matrix ihre Benutzer darin, fundierte Entscheidungen zu treffen, da die Matrix darauf abzielt, eine Adaptionsstrategie zu wählen, die den gewünschten Werbezielen entspricht. Die Matrix stellt dabei ein Grundverständnis unter Werbeverantwortlichen und Systemdesignern her, was eine effektive, fachbereichsübergreifende Kommunikation ermöglicht.


Personalisierung Personenbezogene Adaption Situationsbezogene Adaption Digitale Außenwerbung Adaption 

JEL Classification

M37  L82  L86 



The authors thank the editor and the anonymous reviewers for their helpful comments on an earlier version of the article, which contributed tremendously to improving the manuscript.


  1. Abowd GD, Mynatt ED, Rodden T (2002) The human experience [of ubiquitous computing]. IEEE Pervas Comput 1(1):48–57. doi: 10.1109/MPRV.2002.993144 CrossRefGoogle Scholar
  2. Acquisti A, Spiekermann S (2011) Do interruptions pay off? Effects of interruptive ads on consumers’ willingness to pay. J Interact Mark 25(4):226–240. doi: 10.1016/j.intmar.2011.04.003 CrossRefGoogle Scholar
  3. Adams R (2004) Intelligent advertising. AI Soc 18(1):68–81. doi: 10.1007/s00146-003-0259-9 CrossRefGoogle Scholar
  4. Adolphs C, Winkelmann A (2010) Personalization research in E-commerce: a state of the art review (2000–2008). J Elect Com Res 11(4):326–341Google Scholar
  5. Adomavicius G, Tuzhilin A (2005) Toward the next generation of recommender systems: a survey of the state-of-the-art and possible extensions. IEEE T Knowl Data Eng 17(6):734–749. doi: 10.1109/Tkde.2005.99 CrossRefGoogle Scholar
  6. Allen P (2009) Place and locality in augmented public space: a case study in the site specific nature of urban screens. In: 2009 international conference on cyberWorlds (CW 2009), Bradford, 7–11 Sept 2009. IEEE, pp 371–376. doi: 10.1109/CW.2009.54
  7. Alt F, Memarovic N, Elhart I, Bial D, Schmidt A, Langheinrich M et al (2011) Designing shared public display networks: implications from today’s paper-based notice areas. In: Proceedings of 9th international conference on pervasive computing (Pervasive 2011), San Francisco, CA, 13–15 June, pp 258–275Google Scholar
  8. Angelucci D, Cardinali A, Tarantino L (2011) A customizable glanceable peripheral display for monitoring and accessing information from multiple channels. In: D’Atri A, Ferrara M, George JF, Spagnoletti P (eds) Information technology and innovation trends in organizations: ItAIS: the Italian Association for information Systems. Physica-Verlag, Heidelberg, pp 199–207. doi: 10.1007/978-3-7908-2632-6 CrossRefGoogle Scholar
  9. Barrington L, Lyons MJ, Diegmann D, Abe S (2006) Ambient display using musical effects. In: 11th international conference on intelligent user interfaces (IUI ’06), Sydney, 29 Jan–1 Febr 2006, ACM Press, pp 372–374. doi: 10.1145/1111449.1111541
  10. Bauer C, Dohmen P, Strauss C (2012) A conceptual framework for backend services of contextual digital signage. J Serv Sci Res 4(2):271–297. doi: 10.1007/s12927-012-0011-4 CrossRefGoogle Scholar
  11. Beyer G, Alt F, Müller J, Schmidt A, Isakovic K, Klose S, Schiewe M, Haulsen I (2011) Audience behavior around large interactive cylindrical screens. In: 2011 annual conference on human factors in computing systems (CHI 2011), Vancouver, 7–12 May 2011, ACM, pp 1021–1030Google Scholar
  12. Brown M, Majumder A, Yang R (2005) Camera-based calibration techniques for seamless multiprojector displays. IEEE Trans Vis Comput Gr 11(2):193–206. doi: 10.1109/TVCG.2005.27 CrossRefGoogle Scholar
  13. Bullivant L (2007) Beyond the Kiosk and the Billboard: Manhattan limits the possibility for interactive art sites. Archit Des 77(188):14–23Google Scholar
  14. Burke RR (2010) The third wave of marketing intelligence. In: Krafft M, Mantrala MK (eds) Retailing in the 21st century: current and future trends, 2nd edn. Springer, Berlin, Heidelberg, Germany, pp 159–171Google Scholar
  15. Cappellini M, De Rocco P, Serni L (2010) Uffizi touch: a new experience with art. In: 18th international conference on multimedia (MM 2010), Firenze, 25–29 Oct 2010, ACM, pp 1511–1512Google Scholar
  16. Chandler A, Finney J, Lewis C, Dix A (2009) Toward emergent technology for blended public displays. In: 11th international conference on Ubiquitous computing (Ubicomp 2009), Orlando, 30 Sept–3 Oct 2009, ACM Press, p 101. doi: 10.1145/1620545.1620562
  17. Dahlén M (2005) The medium as a contextual cue: effects of creative media choice. J Advert 34(3):89–98CrossRefGoogle Scholar
  18. Dalton SN, Marshall P, Dalton RC (2010) Measuring environments for public displays: a space syntax approach. In: 28th of the international conference extended abstracts on Human factors in computing systems (CHI 2010), Atlanta, 10–15 April 2010, ACM, pp 3841–3846Google Scholar
  19. Darrell T, Moghaddam B, Pentland AP (1996) Active face tracking and pose estimation in an interactive room. In: IEEE computer society conference on computer vision and pattern recognition (CVPR 1996), San Francisco, 18–20 June 1996, IEEE Computer Society Press, pp 67–72. doi: 10.1109/CVPR.1996.517055
  20. De Guzman ES, Yau M, Gagliano A, Park A, Dey AK (2004) Exploring the design and use of peripheral displays of awareness information. In: Extended abstracts of the 2004 conference on Human factors and computing systems (CHI 2004), Vienna, 24–29 April 2004, ACM Press, p 1247. doi: 10.1145/985921.986035
  21. De Pelsmacker P, Geuens M, Anckaert P (2002) Media context and advertising effectiveness?: the role of context appreciation and context / ad similarity. J Advert 31(2):49–61CrossRefGoogle Scholar
  22. Dey AK, De Guzman ES (2006) From awareness to connectedness: the design and deployment of presence displays. In: SIGCHI conference on human factors in computing systems (CHI 2006), Montréal, 22–27 April 2006, ACM, pp 899–908Google Scholar
  23. Di Paolo S, Tarantiono L (2010) A peripheral notification display for multiple alerts: design rationale. In: D’Atri A, Saccà D (eds) Information systems: people, organizations, institutions, and technologies. Physica-Verlag HD, Heidelberg, pp 521–528. doi: 10.1007/978-3-7908-2148-2 Google Scholar
  24. Dietz P, Raskar R, Booth S, van Baar J, Wittenburg K, Knep B (2004) Multi-projectors and implicit interaction in persuasive public displays. In: Working conference on advanced visual interfaces (AVI 2004), Gallipoli, 25–28 May 2004, ACM Press, p 209. doi: 10.1145/989863.989898
  25. DiMicco JM, Pandolfo A, Bender W (2004) Influencing group participation with a shared display. In: 2004 ACM conference on Computer supported cooperative work—CSCW ’04, Chicago, 6–10 Nov 2004, ACM Press, p 614. doi: 10.1145/1031607.1031713
  26. Dräger P (2011) Einsatz digitaler POS-Medien im Shopper-Marketing. In: Frey UD, Hunstiger G, Dräger P (eds) Shopper-Marketing: Mit Shopper Insights zu effektiver Markenführung bis an den POS, Gabler, Wiesbaden, Germany, pp 209–245Google Scholar
  27. Eriksson CI, Åkesson M (2008) Ubiquitous advertising challenges. In: 7th international conference on mobile business (ICMB 2008), Barcelona, 7–8 July 2008, IEEE Computer Society, pp 9–18. doi: 10.1109/ICMB.2008.19
  28. Ferscha A (2007) Informative art display metaphors. Lect Notes Comput Sci 4555:82–92CrossRefGoogle Scholar
  29. Fitton D, Cheverst K, Kray C, Dix A, Rouncefield M, Saslis-Lagoudakis G (2005) Rapid prototyping and user-centered design of interactive display-based systems. IEEE Pervas Comput 4(4):58–66. doi: 10.1109/MPRV.2005.85 CrossRefGoogle Scholar
  30. Foote J (2006) Where’s my holodeck? The new frontier of media display. IEEE Multimed 13(3):104–104. doi: 10.1109/MMUL.2006.73 CrossRefGoogle Scholar
  31. Gartner (2012) Forecast: mobile advertising, worldwide, 2009–2016. Gartner. Accessed 1 April 2014
  32. Geiger HL (2011) A standard for digital signage privacy. In: Müller J, Alt F, Michelis D (eds) Pervasive advertising. Human-Comp edn. Springer, London, pp 103–117CrossRefGoogle Scholar
  33. Gellersen H-W, Schmidt A, Beigl M (1999) Ambient media for peripheral information display. Pers Ubiquitous Comput 3:199–208Google Scholar
  34. Goldfarb A, Tucker CE (2011) Privacy regulation and online advertising. Manage Sci 57(1):57–71. doi: 10.1287/mnsc.1100.1246 CrossRefGoogle Scholar
  35. Ha L, McCann K (2008) An integrated model of advertising clutter in offline and online media. Int J Advert 27(4):569–592. doi: 10.2501/S0265048708080153 CrossRefGoogle Scholar
  36. Harrison JV, Andrusiewicz A (2003) An emerging marketplace for digital advertising based on amalgamated digital signage networks. In: IEEE international conference on E-commerce (CEC 2003), Newport Beach, 24–27 June 2003, IEEE, pp 149–156Google Scholar
  37. Harrison MD, Massink M (2009) Engineering crowd interaction within smart environments. In: 1st ACM SIGCHI symposium on engineering interactive computing systems (EICS 2009), Pittsburgh, 14–17 July 2009, ACM, pp 117–122. doi: 10.1145/1570433.1570456
  38. Hazlewood WR, Stolterman E (2011) Issues in evaluating ambient displays in the wild: two case studies. In: CHI 2011, Vancouver, 7–12 May 2011. pp 877–886Google Scholar
  39. Ho-Ching FW-l, Mankoff J, Landay JA (2003) Can you see what I hear? The design and evaluation of a peripheral sound display for the deaf. In: CHI 2003, Fort Lauderdale, 5–10 April 2003, pp 161–168Google Scholar
  40. Horiuchi T, Takayama S, Kato T (2011) A pointing system based on acoustic position estimation and gravity sensing. In: 2011 IEEE symposium on 3D user interfaces (3DUI 2011), Singapore, 19–20 March 2011, pp 105–106Google Scholar
  41. Hoshi T, Takahashi M, Nakatsuma K, Shinoda H (2009) Touchable holography. In: ACM SIGGRAPH 2009 emerging technologies on (SIGGRAPH 2009), New Orleans, LA, 3–7 Aug 2009, ACM Press. doi: 10.1145/1597956.1597979
  42. Hosio S, Jurmu M, Kukka H, Riekki J, Ojala T (2010a) Supporting distributed private and public user interfaces in urban environments. In: 11th workshop on mobile computing systems and applications (HotMobile 2010), Annapolis, 22–23 Feb 2010a, ACM Press, p 25. doi: 10.1145/1734583.1734590
  43. Hosio S, Kukka H, Jurmu M, Ojala T (2010b) Enhancing interactive public displays with social networking services. In: MUM 2010, Limassol, 1–3 Dec 2010bGoogle Scholar
  44. Hsieh C-K, Lin Q-P, Huang C-Y, Chang C-Y, Lin Y-J, Hung Y-P (2011) Easy and deep media in cultural heritage field. In: 3rd international workshop on education technology and computer science (ETCS 2011), Wuhan, 12–13 March 2011, pp 55–59. doi: 10.1109/ETCS.2011.22
  45. Huang EM, Koster A, Borchers J (2008) Overcoming assumptions and uncovering practices: When does the public really look at public displays? In: Proceedings of 6th international conference on pervasive computing (Pervasive 2008), Sydney, Australia, pp 228–243Google Scholar
  46. Huang EM, Mynatt ED, Russell DM, Sue AE (2006) Secrets to success and fatal flaws: the design of large-display groupware. IEEE Comput Graph 26(1):37–45CrossRefGoogle Scholar
  47. Huang EM, Tullio J, Costa TJ, McCarthy JF (2002) Promoting awareness of work activities through peripheral displays. In: CHI 2002 extended abstracts on human factors in computer systems (CHI 2002), Minneapolis, 20–25 April 2002, ACM Press, p 648. doi: 10.1145/506486.506527
  48. Ito K, Kikuchi H, Sakurai H, Kobayashi I, Yasunaga H, Mori H, Tokuyama K, Ishikawa H, Hayasaka K, Yanagisawa H (2010) 360-degree autostereoscopic display. In: 37th international conference and exhibition on computer graphics and interactive techniques (SIGGRAPH 2010), Los Angeles, 25–29 July 2010, pp 4503–4503. doi: 10.1145/1836821.1836822
  49. Jun S, Putrevu S, Hyun YJ, Gentry JW (2003) The influence of editorial context on consumer response to advertisements in a specialty magazine. J Curr Issues Res Advert 25(2):1–11. doi: 10.1080/10641734.2003.10505144 CrossRefGoogle Scholar
  50. Kalyanam K, Lal R, Wolfram G (2006) Future store technologies and their impact on grocery retailing. In: Krafft M, Mantrala MK (eds) Retailing in the 21st century: current and future trends, 2nd edn. Springer, Berlin, Heidelberg, Germany, pp 95–112Google Scholar
  51. Kaupp M (2010) Digital Signage: Technologie, Anwendung. Chancen & Risiken. Diplomica Verlag GmbH, HamburgGoogle Scholar
  52. Kern D, Harding M, Storz O, Davis N, Schmidt A (2008) Shaping how advertisers see me: user views on implicit and explicit profile capture. In: CHI 2008 extended abstracts, Florence, 5–10 April 2008, pp 3363–3368Google Scholar
  53. Kray C, Cheverst K, Fitton D, Sas C, Patterson J, Rouncefield M, Stahl C (2006) Sharing control of dispersed situated displays between nand residential users. In: 8th international conference on human computer interaction with mobile devices and services (MobileHCI 2006), Espoo, 12–15 Sept 2006, ACM Press, p 61. doi: 10.1145/1152215.1152229
  54. Krüger A, Schöning J, Olivier P (2011) How computing will change the face of retail. Computer 44(4):84–87CrossRefGoogle Scholar
  55. Kuikkaniemi K, Jacucci G, Turpeinen M, Hoggan E, Müller J (2011) From space to stage: how interactive screens will change urban life. Computer 44(6):40–47CrossRefGoogle Scholar
  56. Lai A, Soro A, Scateni R (2010) Interactive calibration of a multi-projector system in a video-wall multi-touch environment. In: Adjunct proceedings of the 23nd annual ACM symposium on user interface software and technology (UIST 2010), New York, 3–6 Oct 2010, ACM, pp 437–438Google Scholar
  57. Lambert A, Wells I, Kean M (2003) Do isoluminant color changes capture attention? Percept Psychophys 65(4):495–507CrossRefGoogle Scholar
  58. Lamberty KK, Froiland K, Biatek J, Adams S (2010) Encouraging awareness of peers’ learning activities using large displays in the periphery. In: 28th of the international conference extended abstracts on human factors in computing systems (CHI EA 2010), Atlanta, 10–15 April 2010, ACM Press, p 3655. doi: 10.1145/1753846.1754034
  59. Lasinger P, Bauer C (2013) Situationalization: the new road to adaptive digital-out-of-home advertising. In: IADIS e-Society 2013 (ES 2013), Lisbon, 13–16 March 2013, IADISGoogle Scholar
  60. Lee D-J, Ahn J-H, Bang Y (2011) Managing consumer privacy concerns in personalization: a strategic analysis of privacy protection. Mis Q 35(2):423–444Google Scholar
  61. Lewin K (1935) Survey of the experimental investigations. A dynamic theory of personality. McGraw-Hill, New York, pp 239–249Google Scholar
  62. Li K, Chen H, Chen Y, Clark DW, Cook P, Damianakis S, Essl G, Finkelstein A, Funkhouser T, Housel T, Klein A, Liu Z, Praun E, Samanta R, Shedd B, Singh JP, Tzanetakis G, Zheng J (2000) Building and using a scalable display wall system. IEEE Comput Graph 20(4):29–37. doi: 10.1109/38.851747 CrossRefGoogle Scholar
  63. Lin J-Y, Chen Y-Y, Ko J-C, Kao H, Chen W-H, Tsai T-H, Hsu S-C, Hung Y-P (2009) im-Tube: an interactive multi-resolution tubular display. In: 17th ACM international conference on multimedia (MM 2009), Bejing, 19–24 Oct 2009, ACM, pp 253–260Google Scholar
  64. Linden T, Heikkinen T, Ojala T, Kukka H, Jurmu M (2010) Web-based framework for spatiotemporal screen real estate management of interactive public displays. In: 19th international conference on World wide web (WWW 2010), Raleigh, 26–30 April 2010, ACM Press, p 1277. doi: 10.1145/1772690.1772901
  65. Madeira RN, Correia N (2007) Interaction between shared displays and mobile devices in an augmented objects framework. In: International conference on mobile ubiquitous computing, systems, services and technologies (UBICOMM 2007), Papeete, 4–9 Nov 2007, IEEE, pp 189–194. doi: 10.1109/UBICOMM.2007.41
  66. Maeda K, Nishi M, Yoshida T, Suzuki K, Inoue H (2010) Digital signage with audience detection using TV broadcasting waves. In: 10th IEEE/IPSJ international symposium on applications and the internet (SAINT 2010), Seoul, 19–23 July 2010, IEEE, pp 225–228. doi: 10.1109/SAINT.2010.99
  67. Maglio PP, Campbell CS (2000) Tradeoffs in displaying peripheral information. In: SIGCHI conference on human factors in computing systems (CHI 2000), The Hague, 1–6 April 2000, ACM Press, pp 241–248. doi: 10.1145/332040.332438
  68. Malheiros M, Jennett C, Patel S, Brostoff S, Sasse MA (2012) Too close for comfort: a study of the effectiveness and acceptability of rich-media personalized advertising. In: CHI 2012, Austin, 5–10 May 2012. pp 579–588Google Scholar
  69. Massink M, Harrison M, Latella D (2010) Scalable analysis of collective behaviour in smart service systems. In: 25th ACM symposium on applied computing (SAC 2010), Sierre, 22–26 March 2010, ACM Press, p 1173. doi: 10.1145/1774088.1774337
  70. Matthews T (2006) Designing and evaluating glanceable peripheral displays. In: 6th ACM conference on designing Interactive systems (DIS 2006), University Park, 26–28 June 2006, ACM Press, p 343. doi: 10.1145/1142405.1142457
  71. Matthews T, Dey AK, Mankoff J, Carter S, Rattenbury T (2004) A toolkit for managing user attention in peripheral displays. In: 17th annual ACM symposium on user interface software and technology (UIST 2004), Santa Fe, 24–27 Oct 2004, ACM Press, p 247. doi: 10.1145/1029632.1029676
  72. McCallum DC, Irani P (2009) Arc-pad: absolute+ relative cursor positioning for large displays with a mobile touchscreen. In: 22nd annual ACM symposium on User interface software and technology (UIST 2009), Victoria, 4–7 Oct 2009. pp 153–156Google Scholar
  73. Min W, Ketai H, Hua H (2010) Research on using of digital signage in museum visiting navigation. In: International conference on optoelectronics and image processing (ICOIP 2010), Haiko, Hainan, 11–12 Nov 2010, IEEE, pp 327–330. doi: 10.1109/ICOIP.2010.172
  74. Müller J, Krüger A (2007) Competing for your attention: negative externalities in digital signage advertising. In: Pervasive 2007, workshop: W9—ambient information systems, Toronto, 13 May 2007Google Scholar
  75. Müller J, Exeler J, Buzeck M, Krüger A (2009a) ReflectiveSigns: digital signs that adapt to audience attention. In: Proceedings of 7th international conference on pervasive computing (Pervasive 2009), Nara, Japan, 11–14 May, pp 17–24Google Scholar
  76. Müller J, Wilmsmann D, Exeler J, Buzeck M, Schmidt A, Jay T, Krüger A (2009b) Display blindness: the effect of expectations on attention towards digital signage. In: Proceedings of 7th international conference on pervasive computing (Pervasive 2009), Nara, Japan, 11–14 May, pp 1–8Google Scholar
  77. Müller J, Alt F, Michelis D, Schmidt A (2010) Requirements and design space for interactive public displays. In: International conference on multimedia (MM 2010), Firenze, 25–29 Oct 2010, ACM, pp 1285–1294Google Scholar
  78. Newman A, Dennis C, Zaman S (2007) Marketing images and consumers’ experiences in selling environments. Mark Manage J 17(1):136–150Google Scholar
  79. Nobuyuki K, Fleury G, Leigh J (2010) Tiled display system for improved communication efficiency. In: 5th international conference on P2P, parallel, grid, cloud and internet computing (3PGCIC 2010), Fukuoka, 4–6 Nov 2010, IEEE, pp 446–449. doi: 10.1109/3PGCIC.2010.75
  80. Numa K, Tomobe H, Sugimoto T, Miyata M, Toriumi K, Abe J, Hori K (2009) Public large screen enabled content collection and connection. In: 13th international conference on knowledge-based and intelligent information and engineering systems (KES 2009), Santiago, 28–30 Sept 2009Google Scholar
  81. Ojala T, Kukka H, Lindén T, Heikkinen T, Jurmu M, Hosio S, Kruger F (2010) UBI-Hotspot 1.0: large-scale long-term deployment of interactive public displays in a City Center. In: 5th international conference on internet and web applications and services (ICIW 2010), Barcelona, 9–15 May 2010, IEEE, pp 285–294. doi: 10.1109/ICIW.2010.49
  82. Olivier P, Gilroy SW, Jackson DG, Kray C (2006) Crossmodal attention in public-private displays. In: 2006 ACS/IEEE international conference on pervasive services (ICPS 206), Lyon, 26–29 June 2006, IEEE, pp 13–18. doi: 10.1109/PERSER.2006.1652201
  83. Patterson DJ (2009) Constructing Topological maps of displays with 3-D positioning information. In: 3rd European conference on ambient intelligence (Am I 2009), Salzburg, 18–21 Nov 2009, pp 49–54Google Scholar
  84. Peters A, Mennecke B (2011) The role of dynamic digital menu boards in consumer decision making. In: CHI 2011, Vancouver, 7–12 May 2011, ACM, pp 1693–1698Google Scholar
  85. Pinhanez C, Kjeldsen R, Tang L, Levas A, Podlaseck M, Sukaviriya N, Pingali G (2003) Creating touch-screens anywhere with interactive projected displays. In: 11th ACM international conference on multimedia (MM 2003), Berkeley, 2–8 Nov 2003, ACM Press, p 460. doi: 10.1145/957102.957112
  86. Popp HF (2005) Videowände als Informationsschiene im Krisen- und Katastrophenfall. Notfall Rettungsmedizin 8(3):234–237. doi: 10.1007/s10049-005-0731-9 CrossRefGoogle Scholar
  87. PQ Media (2013) Global digital out-of-home media forecast 2013–2017. Global DOOH report series, vol 6. PQ Media, StanfordGoogle Scholar
  88. Rakkolainen IK (2008) Mid-air displays enabling novel user interfaces. In: 1st ACM international workshop on semantic ambient media experiences (SAME 2008) (MM 2008), Vancouver, 26–31 Oct 2008, ACM Press, p 25. doi: 10.1145/1461912.1461919
  89. Rakkolainen IK, Lugmayr AK (2007) Immaterial display for interactive advertisements. In: 9th international conference on advances in computer entertainment (ACE 2007), Salzburg, 13–15 June 2007, ACM Press, pp 95–98. doi: 10.1145/1255047.1255066
  90. Ranganathan A, Campbell RH (2004) Autonomic pervasive computing based on planning. In: 1st international conference on autonomic computing (ICAC 2004), New York, 17–19 May 2004, IEEE, pp 80–88. doi: 10.1109/ICAC.2004.1301350
  91. Redert A, Berretty R-P, Varekamp C, Willemsen O, Swillens J, Driessen H (2006) Philips 3D solutions: from content creation to visualization. In: 3rd international symposium on 3D data processing, visualization, and transmission (3DPVT 2006), Chapel Hill, 14–16 June 2006, IEEE, pp 429–431. doi: 10.1109/3DPVT.2006.107
  92. Reutterer T (2003) Bestandsaufnahme und aktuelle Entwicklungen bei der Segmentierungsanalyse von Produktmärkten. J Betrieb 53(2):52–74Google Scholar
  93. Reynolds L, Birnholtz J, Luxenberg E, Gutwin C, Mustafa M (2010) Comparing awareness and distraction between desktop and peripheral-vision displays. In: 28th of the international conference extended abstracts on human factors in computing systems (CHI EA 2010), Atlanta, 10–15 April 2010, ACM Press, p 3571. doi: 10.1145/1753846.1754020
  94. Ribeiro FR, José R (2009) Place-aware content selection from dynamic web sources for public displays. In: 5th international conference on signal image technology and internet based systems (SITIS 2009), Marrakesh, 29 Nov–4 Dec 2009, IEEE, pp 302–309. doi: 10.1109/SITIS.2009.56
  95. Ribeiro FR, José R (2010) Timely and keyword-based dynamic content selection for public displays. In: International conference on complex, intelligent and software intensive systems (CISIS 2010), Krakow, 15–18 Feb 2010, IEEE, pp 655–660. doi: 10.1109/CISIS.2010.114
  96. Robertson G, Czerwinski M, Baudisch P, Meyers B, Robbins D, Smith G, Tan D (2005) The large-display user experience. IEEE Comput Graph 25(4):44–51CrossRefGoogle Scholar
  97. Rogers Y, Hazlewood WR, Marshall P, Dalton N, Hertrich S (2010) Ambient influence: can twinkly lights lure and abstract representations trigger behavioral change? In: UbiComp 2010, Copenhagen, 26–29 Sept 2010, pp 261–270Google Scholar
  98. Schulz von Thun F, Ruppel J, Stratmann R (2003) Miteinander reden. Kommunikationspsychologie für Führungskräfte., vol 12. rororoGoogle Scholar
  99. Shami NS, Leshed G, Klein D (2005) Context of use evaluation of peripheral displays (CUEPD). In: Human-computer interaction (INTERACT 2005), Rome, 12–16 Sept 2005, Springer, pp 579–587Google Scholar
  100. Shen X, Moere AV, Eades P (2005) An intrusive evaluation of peripheral display. In: 3rd international conference on computer graphics and interactive techniques in Australasia and Southeast Asia (GRAPHITE 2005), Dunedin, 29 Nov–2 Dec 2005, ACM Press. doi: 10.1145/1101389.1101447
  101. Silberer GA (2010) Digital Signage im stationären Handel: Das Anwendungs- und Wirkungspotenzial eines neuen POS-Mediums. Der Marke 49(1):3–16. doi: 10.1007/s12642-010-0025-8 CrossRefGoogle Scholar
  102. Stalder U (2011) Digital out-of-home media: towards a better understanding of means and effects of digital media in public space. In: Müller J, Alt F, Michelis D (eds) Pervasive advertising. Human-Comp edn. Springer, London, pp 31–56CrossRefGoogle Scholar
  103. Stasko J, Miller T, Pousman Z, Plaue C, Ullah O (2004) Personalized peripheral information awareness through information art. In: 6th international conference on ubiquitous computing (Ubicomp 2004), Nottingham, 7–10 September 2004, Springer, pp 18–35Google Scholar
  104. Storz O, Friday A, Davies N, Finney J, Sas C, Sheridan JG (2006) Public ubiquitous computing systems: lessons from the e-campus display deployments. IEEE Pervas Comput 5(3):40–47. doi: 10.1109/Mprv.2006.56 CrossRefGoogle Scholar
  105. Strohbach M (2011) Toward a platform for pervasive display applications in retail environments. IEEE Pervas Comput 10(2):19–27. doi: 10.1109/Mprv.2011.16 CrossRefGoogle Scholar
  106. Sturm J, Herwijnen OH-v, Eyck A, Terken J (2007) Influencing social dynamics in meetings through a peripheral display. In: 9th international conference on multimodal interfaces (ICMI 2007), Nagoya, 12–15 Nov 2007, ACM Press, p 263. doi: 10.1145/1322192.1322238
  107. Taher F, Cheverst K, Harding M, Fitton D (2009) Formative studies for dynamic wayfinding support with in-building situated displays and mobile devices. In: 8th international conference on mobile and ubiquitous multimedia (MUM 2009), Cambridge, 22–25 Nov 2009, ACM Press, pp 1–10. doi: 10.1145/1658550.1658555
  108. Tam KY, Ho SY (2006) Understanding the impact of web personalization on user information processing and decision outcomes. Mis Q 30(4):865–890Google Scholar
  109. Tao J, Geng Z, Fan Q (2010) A sigitized water display system based on RS-422 bus. In: International conference on electrical and control engineering (ICECE 2010), Wuhan, 25–27 June 2010, IEEE, pp 39–43. doi: 10.1109/iCECE.2010.18
  110. Taylor CR, Franke GR (2011) Public opinion towards digital Billboards in the United States: an analysis of recent polls. In: Okazaki S (ed) Advances in advertising research: breaking new ground in theory and practice, vol 2. Gabler, Wiesbaden, Germany, pp 373–392Google Scholar
  111. Telschow S, Loose N (2008) Digital Signage: Die globale Studie: Chancen und Risiken. Elsevier, Heidelberg, GermanyGoogle Scholar
  112. Terken J, Sturm J (2010) Multimodal support for social dynamics in co-located meetings. Pers Ubiquitous Comput 14(8):703–714. doi: 10.1007/s00779-010-0284-x CrossRefGoogle Scholar
  113. Tokuda Y, Suzuki Y, Nishimura K, Tanikawa T, Hirose M (2010) Cloud display. In: 7th international conference on advances in computer entertainment technology (ACE 2010), Taipei, 17–19 Nov 2010, pp 32–35. doi: 10.1145/1971630.1971640
  114. Tucker CE (2012) The economics of advertising and privacy. Int J Ind Organ 30(3):326–329. doi: 10.1016/j.ijindorg.2011.11.004 CrossRefGoogle Scholar
  115. Valli A (2008) The design of natural interaction. Multimed Tool Appl 38(3):295–305. doi: 10.1007/s11042-007-0190-z CrossRefGoogle Scholar
  116. Vesanen J (2007) What is personalization? A conceptual framework. Eur J Mark 41(5/6):409–418. doi: 10.1108/03090560710737534 CrossRefGoogle Scholar
  117. Vogel D, Balakrishnan R (2004) Interactive public ambient displays: transitioning from implicit to explicit, public to personal, interaction with multiple users. In: 17th annual ACM symposium on user interface software and technology (UIST 2004), Santa Fe, 24–27 Oct 2004, ACM, pp 137–146Google Scholar
  118. Yu K-M, Yu C-Y, Yeh B-H, Hsu C-H, Hsieh H-N (2010) The design and implementation of a mobile location-aware digital signage system. In: 6th international conference on mobile ad-hoc and sensor networks (MSN 2010), Hangzhou, 20–22 Dec 2010, IEEE, pp 235–238. doi: 10.1109/MSN.2010.44
  119. Zimmermann A, Specht M, Lorenz A (2005) Personalization and context management. User Model User-Adap 15(3–4):275–302. doi: 10.1007/S11257-005-1092-2 CrossRefGoogle Scholar

Copyright information

© Wirtschaftsuniversität Wien, Austria 2014

Authors and Affiliations

  1. 1.Department of Information Systems and OperationsVienna University of Economics and BusinessViennaAustria

Personalised recommendations