The Impact of Fantasy Football Participation on NFL Attendance
- 2.1k Downloads
The fantasy sports industry, primarily led by fantasy football, has reportedly grown to 18 million unique players generating over $2 billion dollars annually according to the Fantasy Sports Trade Association. Anecdotal evidence suggests that this impressive growth is also generating increased interest for the sports on which the games are based. We use survey data from the ESPN Sports Poll to determine whether fantasy football participation increases NFL game attendance. The results suggest that fantasy football participants are not only more likely to attend at least one game per year, but also that they attend between 0.22 and 0.57 more games per season.
KeywordsAttendance Fantasy sports NFL
- Bell, J. (2008). Making it to the major league of fantasy sports. The New York Times, available at http://www.nytimes.com/2008/04/05/technology/05interview.html. Accessed July 2008.
- DeSchriver, T., & Jensen, P. (2002). Determinants of spectator attendance at NCAA Division II Football contests. Journal of Sport Management, 16, 311–330.Google Scholar
- ESPN Sports Poll, a service of TNS Sport, Events, & Sponsorship. Data period: April, 1999–December, 2007. http://www.sportspoll.com/index.asp.
- Nesbit, T. M., & King, K. A. (2008). The major league baseball fan and the role of fantasy baseball. Working Paper.Google Scholar
- Nesbit, T. M., & King, K. A. (2009). The impact of fantasy sports on television viewership. Journal of Media Economics (forthcoming).Google Scholar
- Noll, R. (1974). Attendance and price setting. In Government and the Sports Business. Washington, D.C.: The Brookings Institution, pp. 115–157.Google Scholar
- Prescott, L. (2006). Fantasy sports online. iMedia Connection, available at http://www.imediaconnection.com/content/9599.asp. Accessed July 2008.
- Spenner, F., & Crooker, J. (2004). The demand for NFL attendance: A rational addiction model. Colorado College. Working Paper 2004–01.Google Scholar
- Welki, A. M., & Zlatoper, T. J. (1994). U.S. professional football: The demand for game-day attendance in 1991. Managerial and Decision Economics, Vol. 15, No. 5, Special Issue: The Economics of Sports Enterprises, pp. 489–495.Google Scholar