Advertisement

A framework for classifying trust for online systems

  • Anuradha Yadav
  • Shampa Chakraverty
  • Ritu Sibal
Article
  • 29 Downloads

Abstract

There is no single universally agreed definition of trust for online systems. This has resulted in various trust metrics being proposed by researchers with diverse methods of computing and sourcing trust information. Consequently, it becomes difficult to carry out a comparative study of different types of trust in an organized manner. A classification framework of trust research is required to understand research trends and gaps in existing research. Existing trust classification frameworks are based on few dimensions and have restricted scope. There is a need for developing a generic and scalable method of classifying online trust approaches that can serve as a framework for researchers to analyze upcoming works and carry them forward. In this paper, we develop an open, extensible and scalable trust classification framework built on a set of orthogonal trust dimensions. After taking a bird’s eye view of existing trust classifications, we use wide applicability and extensibility as guidelines to incorporate and extend some of the existing trust categories and propose new dimensions for developing a more comprehensive classification framework. We enhance the prior proposed dimensions computational approach, computational model, trust inference, genesis of trust and trust context by adding new trust categories within each of them. We introduce a new classification dimension that is based on the life cycle maturity of trust systems. Taking a cue from the study of offline trust in social sciences, we refine implicit trust into two new sub-branches namely, relational and similarity based. We categorize existing works on online trust within the proposed framework to highlight their properties along different trust dimensions. Finally, we present a comprehensive review of similarity based implicit and relational implicit trust metrics, the two new key trust sub-categories defined in this paper.

Keywords

Social network trust Trust metrics Trust classification Implicit trust Similarity trust Relational trust 

Notes

References

  1. 1.
    Adali, S., Escriva, R., Goldberg, M.K., Hayvanovych, M., Magdon-Ismail, M., Szymanski, B. K., Wallace, W.A., Williams, G. T.: Measuring behavioral trust in social networks. In: IEEE International Conference on Intelligence and Security Informatics (ISI), P 150–152 (2010)Google Scholar
  2. 2.
    Artz, D., Gil, Y.: A survey of trust in computer science and the semantic web. Web Semant. 5(2), 58–71 (2007)CrossRefGoogle Scholar
  3. 3.
    Avesani, P., Massa, P., Tiella, R.: A trust enhanced recommender system application: Moleskiing. In: Proceedings of ACM SAC, P 1589–1593 (2005)Google Scholar
  4. 4.
    Bauman, A., Bachmann, R.: Online consumer trust: trends in research. J. Technol. Manag. Innov. 12(2), 68–79 (2017)CrossRefGoogle Scholar
  5. 5.
    Bobadilla, J., Ortega, F., Hernando, A., Gutiérrez, A.: Recommender systems survey. Knowl.-Based Syst. 46, 109–132 (2013)CrossRefGoogle Scholar
  6. 6.
    Bonatti, P. A., Shahmehri, N., Duma, C., Olmedilla, D., Nejdl, W., Baldoni, M., Baroglio, C., Martelli, A., Patti, V., Coraggio, P., Antoniou, G., Peer, J., and Fuchs, N. E.: Rule-based policy specification: State of the art and future work. Technical Report Project deliverable D1, Working Group I2, EU NoE REWERSE, (2004)Google Scholar
  7. 7.
    Chakraverty, S., Yadav, A., Sibal, R.: On evaluating the effectiveness of rating similarity-based trust. Soc. Netw. Anal. Min. 6(1), 98:1–98:13, (2016)Google Scholar
  8. 8.
    Dwyer, C., Hiltz, S. R., Passerini, K.: Trust and privacy concern within social networking sites: a comparison of facebook and myspace. In: Proceedings of the 13th Americas Conference on Information Systems (2007)Google Scholar
  9. 9.
    Faloutsos, M., Karagiannis, T., Moon, S.: Online social networks. IEEE Netw. 24(5), 4–5 (2010)CrossRefGoogle Scholar
  10. 10.
    Golbeck, J.A.: Computing and applying trust in web-based social networks, Ph.D. Dissertation, University of Maryland, College Park, ISBN:0–542–18324-2 (2005)Google Scholar
  11. 11.
    Golbeck, J.: Trust on the world wide web: a survey. Found. Trends Web Sci. 1(2), 131–197 (2006)CrossRefzbMATHGoogle Scholar
  12. 12.
    Golbeck, J.: Trust and nuanced profile similarity in online social networks. ACM Trans. Web (TWEB). 3, 1–33 (2009)CrossRefGoogle Scholar
  13. 13.
    Grandison, T., Sloman, M.: A survey of trust in internet applications. IEEE Commun. Surv. Tutorials. 3, 2–16 (2000)CrossRefGoogle Scholar
  14. 14.
    Guha, R., Kumar, R., Raghavan, P., Tomkins, A.: Propagation of trust and distrust. Proceedings of the 13th Annual International World Wide Web Conference, New York (2003)Google Scholar
  15. 15.
    Guo L., Ma J., Chen Z.: Learning to recommend with multi-Faceted trust in social networks. In: Proceedings of the WWW, ACM, New York, pp. 205–206 (2013)Google Scholar
  16. 16.
    Guo, G., Zhang, J., Thalmann, D., Basu, A., and Yorke-Smith, N.: From ratings to trust: an empirical study of implicit trust in recommender systems. Symposium on Applied Computing-Recommender Systems (2014)Google Scholar
  17. 17.
    Hendrikx, F., Bubendorfer, K., Chard, R.: Reputation systems: a survey and taxonomy. J. Parallel Distrib. Comput. 75, 184–197.  https://doi.org/10.1016/j.jpdc.2014.08.004
  18. 18.
    Huberman, B.A., Romero, D.M., Wu, F.: Social networks that matter: twitter under the microscope, First Monday, 14(1) (2009)Google Scholar
  19. 19.
    Hwang, C. S., Chen, Y. P.: Using trust in collaborative filtering recommendation. In: New Trends in Applied Artificial Intelligence (2007)Google Scholar
  20. 20.
    Jones, S.: TRUST-EC: requirements for trust and confidence in E-Commerce, European Commission, Joint Research Centre (1999)Google Scholar
  21. 21.
    Jøsang, A., Ismail, R.: The beta reputation system. 15th Bled Electronic Commerce Conference e-Reality, Constructing the e-Economy (2002)Google Scholar
  22. 22.
    Jøsang, A., Ismail, R., Boyd, C.: A survey of trust and reputation systems for online service provision. Decis. Support. Syst. 43(2), 618–644 (2007)CrossRefGoogle Scholar
  23. 23.
    Kamvar, S. D., Schlosser, M. T., Garcia-Molina, H.: The Eigen trust algorithm for reputation management in p2p networks. In; Proceedings of the 12th international conference on World Wide Web, p 640–651 (2003)Google Scholar
  24. 24.
    Kini, A., Choobineh, J.: Trust in electronic commerce: definition and theoretical considerations. 31st Annual Hawaii Int’l. Conf. System Sciences (1998)Google Scholar
  25. 25.
    Lathia, N., Hailes, S., Capra, L.: Trust-based collaborative filtering. In: IFIP international federation of information processing, vol 263, Trust Management II, springer, p 119-134 (2008)Google Scholar
  26. 26.
    Lee, D. H., Brusilovsky, P.: Does trust influence information similarity? In: Proceedings of the ACM Conference on Recommender Systems, p 71–74 (2009)Google Scholar
  27. 27.
    Lesani, M., Montazeri, N.: Fuzzy trust aggregation and personalized trust inference in virtual social networks. Comput. Intell. 25(2), 51–83 (2009)MathSciNetCrossRefGoogle Scholar
  28. 28.
    Levien, R.: Attack resistant trust metrics, PhD thesis, UC Berkeley, Berkeley (2003)Google Scholar
  29. 29.
    Lin, C., Varadharajan, V., Wang, Y., Pruthi, V.: Enhancing grid security with trust management. Proceedings of the IEEE International Conference on Service Computing (2004)Google Scholar
  30. 30.
    Liu, H., Lim, E. P., Lauw, H. W., Le, M. T., Sun, A., Srivastava, J., Kim, Y. A.: Predicting trusts among users of online communities: an epinions case study. In: proceedings of the 9th ACM conference on electronic commerce (EC), ACM Press, New York, p 310–319 (2008)Google Scholar
  31. 31.
    Lu, A., Ng, W.: Vague sets or intuitionistic fuzzy sets for handling vague data: Which one is better? In: Delcambre, L.M.L., Kop, C., Mayr, H.C., Mylopoulos, J., Pastor, O., eds.: ER. Volume 3716 of Lecture Notes in Computer Science, Springer, 401–416 (2005)Google Scholar
  32. 32.
    Massa, P.: A survey of trust use and modelling in real online systems. In: Trust in E-services: Technologies, Practices and Challenges, IGI Publishing, p 51–83 (2007)Google Scholar
  33. 33.
    McPherson, M., Smith-Lovin, L., Cook, J.M.: Birds of a feather: Homophily in social networks. Ann. Rev. Social. 27(1), 415–444 (2001)CrossRefGoogle Scholar
  34. 34.
    Mui, L., Mohtashemi, M., Halberstadt, A.: A computational model of trust and reputation. In; Proceedings of the 35th Hawaii International Conference on System Sciences, Pages 188–196, Big Island (2002)Google Scholar
  35. 35.
    Nahapiet, J., Ghoshal, S.: Social capital, intellectual capital, and the organizational advantage. Acad. Manag. Rev. 23(2), 242–266 (1998)CrossRefGoogle Scholar
  36. 36.
    O'Donovan, J., Smyth, B.: Trust in recommender systems. In: Proc of 10th International Conference on Intelligent User Interfaces, P 167–174 (2005)Google Scholar
  37. 37.
    Page, L., Brin, S., Motwani, R., Winograd, T.: The PageRank citation ranking: bringing order to the Web, Technical report, Stanford Digital Library Technologies Project (1998)Google Scholar
  38. 38.
    Pal, S.K., Mandal, D.P.: Fuzzy logic and approximate reasoning: an overview. J. Inst. Electron. Telecommun. Eng. 37(5&6), 48–560 (1991)Google Scholar
  39. 39.
    Papagelis, M., Plexousakis, D., Kutsuras, T.: Alleviating the sparsity problem of collaborative filtering using trust inferences, iTrust, P 224–239 (2005)Google Scholar
  40. 40.
    Pitsilis, G., Marshall, L. F.: A model of trust derivation from evidence for use in recommendation systems, Technical Report. University of Newcastle upon Tyne (2004)Google Scholar
  41. 41.
    Podobnik, V., Striga, D., Jandras, A., Lovrek, I.: How to calculate trust between social network users? Proc. of the 20th international conference on software, telecommunication and computer networks (2012)Google Scholar
  42. 42.
    Rainie, L., Anderson, J.: The fate of online trust in the next decade. Pew Research Center, Available at: http://www.pewinternet.org/2017/08/10/the-fate-of-online-trust-in-the-next-decade/ August 2017
  43. 43.
    Regan, K., Cohen, R., Poupart, P.: The advisor-Pomdp: a principled approach to trust through reputation in electronic markets. In: Proceedings of the Conference on Privacy Security and Trust (2005)Google Scholar
  44. 44.
    Resnick, P., Iacovou, N., Suchak, M., Bergstrom, P., Riedl, J.: Grouplens: an open architecture for collaborative filtering of net news. In Proceedings of ACM Conference on Computer-Supported Cooperative Work, Sharing Information and Creating Meaning, p 175–186 (1994)Google Scholar
  45. 45.
    Ruan, Y., Durresi, A.: A survey of trust management systems for online social communities–trust modeling, trust inference and attacks. Knowl.-Based Syst. 106, 150–163 (2016)CrossRefGoogle Scholar
  46. 46.
    Scully, M., Preuss, G.: Two faces of trust: the roles of calculative and relational trust in work transformation, Tech. rep. working paper no. 3923–96, Massachusetts Institute of Technology (1996)Google Scholar
  47. 47.
    Selvaraj, C., Anand, S.: Outlier detection in reputation management system for P2P networks using rough set theory. Secur. Commun. Netw. 6(9), 1153–1160 (2013)CrossRefGoogle Scholar
  48. 48.
    Sherchan, W., Nepal, S., Paris, C.: A survey of trust in social networks. ACM Comput. Surv. 45(4), 47 (2013)CrossRefGoogle Scholar
  49. 49.
    Singh, S., Bawa, S.: Privacy, trust and policy based authorization framework for services in distributed environments. Int. J. Comput. Sci. 2(2), 85–92 (2007)Google Scholar
  50. 50.
    Suryanarayana, G., Taylor, R. N.: A survey of trust management and resource discovery technologies in peer-to-peer applications, Tech. rep. UCI-ISR-04-6, Institute for Software Research, University of California, Irvine (2004)Google Scholar
  51. 51.
    Tang, J., Gao, H., Liu, H.: mtrust: discerning multi-faceted trust in a connected world. In: Proceedings of the fifth ACM international conference on Web search and data mining, pages 93–102. ACM (2012)Google Scholar
  52. 52.
    Tavakolifard, M.: On some challenges for online trust and reputation systems, PHD Thesis, Norwegian University of Science and Technology (2012)Google Scholar
  53. 53.
    Tavakolifard, M., Almeroth, K.C., Gulla, J. A.: Does social contact matter? Modelling the hidden web of trust underlying twitter, international conference on world wide web, May 13–17, p 981–988 (2013)Google Scholar
  54. 54.
    Xiang, R., Neville, J., Rogati, M.: Modeling relationship strength in online social networks. In: Proceedings of the 19th International Conference on World Wide Web, 981–990, ACM (2010)Google Scholar
  55. 55.
    Yan, Z., Zhang, P., Vasilakos, A.V.: A survey on trust management for internet of things. J. Netw. Comput. Appl. 42, 120–134 (2014)CrossRefGoogle Scholar
  56. 56.
    Young, A. L., Quan-Haase, A.: Information revelation and internet privacy concerns on social network sites: a case study of facebook, In: Proceedings of the International Conference on Communities and Technologies, p 265–274 (2009)Google Scholar
  57. 57.
    Yu, B., Singh, M. P.: An evidential model of distributed reputation management, AAMAS 2002, p 294–301 (2002)Google Scholar
  58. 58.
    Yuan, W., Shu, L., Chao, H.C., Guan, D., Lee, Y.K., Lee, S.: ITARS: trust-aware recommender system using implicit trust networks. IET Commun. 4(14), 1709–1721 (2010)CrossRefGoogle Scholar
  59. 59.
    Zhang, Q., Xie, Q., Wang, G.: A survey on rough set theory and its applications. CAAI Trans. Intell. Technol. 1, 323–333 (2016)CrossRefGoogle Scholar
  60. 60.
    Zhou, W., Duan, W., Piramuthu, S.: A social network matrix for implicit and explicit social network plates. Decis. Support. Syst. 68, 89–97 (2014)CrossRefGoogle Scholar
  61. 61.
    Ziegler, C.N., Golbeck, J.: Investigating interactions of trust and interest similarity. Decis. Support. Syst. 43(2), 460–475 (2007)CrossRefGoogle Scholar
  62. 62.
    Ziegler, C. N., Lausen, G.: Spreading activation models for trust propagation, EEE, 83-97 (2004)Google Scholar
  63. 63.
    Ziegler, C.N., Lausen, G.: Propagation models for trust and distrust in social networks. Inf. Syst. Front. 7(4–5), 337–358 (2005)CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Netaji Subhas Institute of TechnologyNew DelhiIndia

Personalised recommendations