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A Study on Data Mining of Digital Display Performance of Brand Advertisement

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Abstract

As the economy has entered a new normal, the pattern of economic development must shift from extensive to intensive and the core engine of this process is big data. The main question explored this study is the key influencing factors of brand digital display advertising in the background of big data. Based on the genetic algorithm, this paper built a key influencing factor model of brand digital display advertising. According to the difference factors that industry experts attach importance to, the paper made further application analysis. By setting up the key influencing factors model of digital display advertising in big data environment, we can inject practical viewpoints into existing models, improve the existing theoretical system and strengthen theoretical research’s practical exploration.

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Author information

Correspondence to Meiwen Guo.

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Guo, M. A Study on Data Mining of Digital Display Performance of Brand Advertisement. Wireless Pers Commun 102, 1243–1253 (2018). https://doi.org/10.1007/s11277-017-5180-5

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Keywords

  • Brand client
  • Digital display advertising
  • Influencing factors
  • Algorithm research