NFC Loyal for Enhancing Loyalty Services Through Near Field Communication
- 612 Downloads
Near Field Communication (NFC) as an emerging technology is currently leveraged by large standardization efforts and tries to find a suitable ecosystem. NFC enabled mobile devices with integrated smart cards introduce compelling opportunities and new business models. Development of new standards such as secure element (SE), smart card, secure channel, as well as JavaCard enables creating new ecosystems using a concurrent multi application platform which takes advantage of GlobalPlatform standards. We proposed NFC Loyal, which maintains storage, retrieval, and sharing among payment and loyalty applications through our proposed structure, called as Secure Common Domain Management (SCDM) system. SCDM as a centralized database management system on the SE stores valuable information provided by payment applications and shares them with loyalty applications through a secure channel. The direct outcome of using NFC Loyal is the increase in repeat purchases of customers; as well as being a beneficial business plan realized among the payment firms, loyalty firms, and the card owner, resulting in a win-win business model. In this study, we describe NFC Loyal model with its technical infrastructure, and present the NFC Loyal model’s life cycle management on SE.
KeywordsNFC Loyalty Smart card Secure common domain management NFC Loyal
Unable to display preview. Download preview PDF.
- 1.Smart Card Alliance. (2011). About smart cards, frequently asked questions. http://www.smartcardalliance.org/pages/smart-cards-faq. Accessed 10 Jan 2011.
- 5.GlobalPlatform. (2011). GlobalPlatform card specification, ver. 2.2. http://www.globalplatform.org. Accessed 10 January 2011.
- 6.Mobey Forum. (2011). Best Practice for Mobile Financial Services—Enrolment Business Model Analysis, White Paper. Available at: http://www.mobeyforum.org/Press-Documents/White-papers. Accessed 10 Dec 2011.
- 7.Choudhary, B., & Risikko, J. (2005). Mobile device security element: key findings from technical analysis v. 1.0. Mobey Forum.Google Scholar
- 11.Ozdenizci, B., Coskun, V., Aydin, M. N., & Ok, K. (2010). NFC loyal: A beneficial model to promote loyalty services on smart cards of NFC-enabled mobile devices (pp 134–139). London: IEEE International Conference for Internet Technology and Secured Transactions.Google Scholar
- 12.Wiechert, T. J. P., Schaller, A., Thiesse, F., & Fleisch, E. (2009). NFC Based Service innovation in retail: An explorative study. In 17th European conference on information systems. Verona: ECIS.Google Scholar
- 13.GlobalPlatform. (2011). GlobalPlatform’s proposition for NFC mobile: Secure element management and messaging. http://www.globalplatform.org/. Accessed 10 Jan 2011.
- 15.Reveilhac, M., & Pasquet M. (2009). Promising secure element alternatives for NFC Technology. In First international workshop on near field communication (pp 75–80). Hagenberg.Google Scholar
- 16.Markantonakis, K., & Mayes, K. (2011). A secure channel protocol for multi-application smart cards based on public key cryptography. Information Security Group Smart Card Centre.Google Scholar
- 17.StoLPaN. (2011). Description of the life-cycle management of NFC applications. Resource document. StoLPaN. http://www.nfc-forum.org/resources/white_papers/Stolpan_White_Paper_08.pdf, Accessed 10 Aug 2011.
- 18.Ok, K., Coskun, V., Ozdenizci, B., & Aydın, M. N. (2012). A role based service level NFC ecosystem model. Journal of Wireless Personal Communications (under publication).Google Scholar
- 19.Madlmayr, G., Dillinger, O., Langer, J., & Schaffer, C. (2007). The benefit of using SIM application toolkit in the context of near field communication applications. International Conference on the Management of Mobile Business (Vol. 5).Google Scholar
- 20.W3C Recommendation. (2011). Extensible Markup Language (XML) 1.0. http://www.w3.org/TR/REC-xml/. Accesssed 10 Jan 2011.
- 21.XML Query Language. (2011). http://www.xquery.com/. Accessed 10 Jan 2011.
- 22.Srivastava, J. (2011). Data mining for customer relationship management. http://www.dtc.umn.edu/ddmc/resources/crm.pdf. Accessed 10 Jan 2011.