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Missing Minorities: Explaining Low Migrant Blood Donation Participation and Developing Recruitment Tactics

  • Silke BoenigkEmail author
  • Marius Mews
  • Wim de Kort
Original Paper

Abstract

Missing Minorities (MIMI) is a research project initiated by the European Blood Alliance that aims to develop new strategies to recruit blood donors from minority groups. This paper contributes to this larger project by analyzing data of the German Socio-Economic Panel study 2011 that questioned over 20,000 respondents about their blood donation behavior. Within this sample, the authors identify 1,726 potential blood donors from various migrant groups. Applying logistic regression analysis, the authors analyze differences between blood donors and non-donors with migration background. The results show that non-donors trust other people significantly less, use the internet less often, and have a significantly lower reading ability in German. Based on these findings, the authors discuss the current practices in minority blood donor recruitment as found in the MIMI project. Furthermore, promising recruitment tactics for blood donation managers and areas for further research are derived.

Keywords

Minorities Migrants Blood donor recruitment Nonprofit marketing Nonprofit management 

Résumé

Le projet Missing Minorities (MIMI, que l’on pourrait traduire par « minorités non représentées ») de l‘Alliance européenne du sang vise à développer de nouvelles stratégies pour recruter des donneurs de sang appartenant à des groupes minoritaires. Cet article contribue à ce projet d’envergure en analysant les données issues de l’étude de panel socio-économique allemand de 2011 où plus de 20 000 personnes ont été questionnées sur leur comportement en termes de don de sang. Dans cet échantillon, les auteurs identifient 1 726 donneurs potentiels appartenant à divers groupes de migrants. En utilisant le modèle de régression logistique, les auteurs analysent les différences entre les donneurs et les non donneurs dans la population des migrants. Les résultats indiquent que les non donneurs ont une confiance nettement moindre envers autrui, utilisent moins souvent l’Internet et lisent moins bien l’allemand. À partir de ce constat, les auteurs examinent les pratiques actuelles de recrutement de donneurs de sang issus de minorités, telles que le projet Missing Minorities les décrit. Ils en déduisent des stratégies de recrutement prometteuses à l’attention des responsables du don de sang, ainsi que des pistes de recherche ultérieure.

Zusammenfassung

Missing Minorities (MIMI) ist ein Forschungsprojekt der European Blood Alliance, das darauf abzielt, neue Strategien zur Anwerbung von Blutspendern aus Minderheitsgruppen zu entwickeln. Die vorliegende Abhandlung leistet einen Beitrag zu diesem Großprojekt, indem sie die Daten der 2011 durchgeführten deutschen Sozio-oekonomische Panel (SOEP) Studie analysiert, im Rahmen derer über 20.000 Personen zu ihrer Beteiligung an Blutspenden befragt wurden. Die Autoren identifizieren aus dieser Stichprobe 1.726 potenzielle Blutspender aus unterschiedlichen Minderheitsgruppen. Mittels der logistischen Regressionsanalyse werden die Unterschiede zwischen Blutspendern und Nicht-Blutspendern mit Migrationshintergrund untersucht. Die Ergebnisse zeigen, dass Nicht-Blutspender anderen Personen bedeutend weniger Vertrauen entgegenbringen, das Internet weniger nutzen und über eine wesentlich geringere deutsche Lesefertigkeit verfügen. Beruhend auf diesen Ergebnissen diskutieren die Autoren die im Missing-Minorities (MIMI)-Projekt herausgestellten gegenwärtigen Praktiken bei der Anwerbung von Blutspendern aus Minderheitsgruppen. Des Weiteren werden vielversprechende Taktiken für die Verantwortungsträger im Zusammenhang mit Blutspenden sowie zukünftige Forschungsbereiche abgeleitet.

Resumen

Missing Minorities (MIMI) es un proyecto de investigación iniciado por la European Blood Alliance que tiene como objetivo desarrollar nuevas estrategias para reclutar a donantes de sangre de grupos minoritarios. El presente documento contribuye a este proyecto más amplio analizando datos del estudio del Panel socioeconómico alemán de 2011 que preguntó a más de 20.000 encuestados sobre su comportamiento con respecto a la donación de sangre. Dentro de esta muestra, los autores identifican a 1.726 donantes potenciales de sangre de diferentes grupos emigrantes. Aplicando el análisis de regresión logística, los autores analizan las diferencias entre los donantes de sangre y los no donantes con antecedentes de migración. Los resultados muestran que los no donantes confían en otras personas significativamente menos, utilizan Internet con menos frecuencia, y tienen una habilidad de lectura en alemán significativamente menor. Basándose en estos hallazgos, los autores tratan las prácticas actuales en el reclutamiento de donantes de sangre de minorías según lo descubierto en el proyecto Minorías Desaparecidas (MIMI). Asimismo, se derivan tácticas de reclutamiento prometedoras para responsables de donaciones de sangre y áreas de investigación adicionales.

Chinese

“久违的少数”(Missing Minorities (MIMI))是欧洲血液联盟发起的研究项目,旨在开发新的策略,以从少数群体中招募献血者。本文分析了“2011德国社会经济专门小组研究” 的数据,以试图为MIMI贡献一份力量。“2011德国社会经济专门小组研究”对2万多名调查对象进行了访问,以了解他们的献血行为。在该样本中,笔者找出了1726位来自各种移民群体的潜在献血者。通过罗吉斯回归分析(logistic regression analysis),笔者分析了具有移民背景的献血者与非献血者的差异。结果显示,非献血者对他人的信任度显著较低,使用互联网的频率较低,而且德语阅读能力也显著较低。基于这些研究结果,笔者对MIMI项目所介绍的向少数群体招募献血者的目前实践工作进行了讨论。此外,我们还为各献血管理者和各地区推导出了颇具前景招募策略,以供进一步的研究探讨。

Japanese

行方不明のマイノリティ (MIMI) とは、少数民族からの献血者を募集するための新しい戦略を開発することを目的としたヨーロッパの血の同盟が開始した研究プロジェクトである。本論文は、献血行動について 20,000 名以上の回答者に質問したドイツ社会経済パネルに関する研究 2011 年のデータを分析することによって、この大規模なプロジェクトに貢献する。このサンプルの中で、著者らは様々な移民のグループから 1,726名の潜在的な献血者を識別する。ロジスティック回帰分析を適用することによって、献血者と移住の背景を持つ非献血者の違いを分析する。結果から、非献血者ははるかに他の人々をほとんど信用しておらず、多くの場合インターネットをあまり使用せず、ドイツ語の読み書き能力が著しく低いことがわかった。著者らは、これらの調査結果に基づいて行方不明のマイノリティ (MIMI) プロジェクトで見られるマイノリティの血液提供者の募集における現行方式について説明する。さらに、将来の研究では献血の管理者および区域における有望な採用戦略を導くといえる。

Arabic

الأقليات الغائبة ( MIMI ) هو مشروع بحثي بدأه تحالف الدم الأوروبي الذي يهدف إلى تطوير إستراتيجيات جديدة لحملة البحث عن المتبرعين بالدم من الأقليات. يساهم هذا البحث لهذا المشروع الكبير من خلال تحليل بيانات لدراسة لجنة إجتماعية وإقتصادية ألمانية لعام 2011 التي شككت أكثر من 20,000 أجابوا على سلوك التبرع بدمائهم . ضمن هذه العينة ، المؤلف حدد 1,726 من المتبرعين بالدم المحتملين من مختلف مجموعات المهاجرين . تطبيق تحليل الإنحدار اللوجستي ، المؤولفون يحللون الإختلافات بين المتبرعين بالدم والغير متبرعين مع خلفية الهجرة. تظهر النتائج أن ثقة الغير متبرعين في الأشخاص الآخرين أقل بكثير، يستخدمون الإنترنت أقل في كثير من الأحيان ، لديهم قدرة على القراءة قليلة جدا˝ باللغة الألمانية. إستنادا˝ إلى هذه النتائج ، المؤولفون ناقشوا الممارسات الحالية في مشروع حملة البحث عن الأقليات المتبرعين بالدم كما وجدت في الأقليات الغائبة ( MIMI ). علاوة على ذلك، تم إتخاذ تكتيكات لحملات البحث عن متبرعين المتوقع لها مستقبل مرموق لمديري التبرع بالدم والمناطق لمزيد من البحث .

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Copyright information

© International Society for Third-Sector Research and The Johns Hopkins University 2014

Authors and Affiliations

  1. 1.University of HamburgHamburgGermany
  2. 2.Sanquin Blood BankNijmegenThe Netherlands

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