Millennials, Technology and Perceived Relevance of Community Service Organizations: Is Social Media Replacing Community Service Activities?
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Abstract
This mixed-methods qualitative study examined the relationship between perceptions of the importance of social media (i.e., Facebook, Twitter) with community service projects and volunteerism. Participants (n = 80) were interviewed and surveyed regarding their experiences in participating in a variety of community service work (CSW) projects (i.e., urban forestry, community gardening) with their perceptions of the importance of social media. Results supported the hypothesis that a significant correlation exists (r = .286, p < .05) between perceptions of technology as an important part of my life and reduced importance of CSW activities. A significant correlation (r = 287, p < .001) also developed between perceptions of “connectedness” to one’s community, increased technology use and reduced perceptions of the importance of CSW activities. Additionally, a significant positive correlation (r = .454, p < .001) was found between reports of improved perceptions among ethnically diverse populations and the overall importance of CSW activities within the community. Results and suggestions for further research are offered regarding the application of theory to “real world” perspectives and problems involving education and environmental issues.
Keywords
Social media, Community service work Prosocial attitudes Self-entitlement Millennial generation Global generation “Connectedness” with communityReferences
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