Creating the Livestock Guru: ICTs to enhance livestock-related knowledge among poor households in Orissa, India
- 138 Downloads
The following paper details the creation and dissemination of a multi-media learning program for poor livestock keepers in Orissa, India: the Livestock Guru.
To devise the learning content, interviews were held with 240 poor livestock-keeping households in four districts in Orissa State. Methods for measuring user demand and assessing disease priorities are detailed in addition to a description of the software content, design, and dissemination strategy. The software was based on situated learning theory. Following this approach, the Livestock Guru was created to be contextually specific to the learning environment of the users. Further, to support a demand-led paradigm, the software was designed to be fully inter-active, where users have a choice over the learning material on offer.
The results demonstrate that appropriately designed information and communication technologies can help alleviate barriers to knowledge acquisition by poor livestock keepers at the community level. As such, the overall aim of the paper is to enable the software to be replicated in other contexts.
KeywordsICTs Disease prioritization Knowledge transfer Multi-media learning tools Orissa India Situated learning
The authors are grateful to Ms Sonali Patnaik (Arupa Mission Research Foundation, Bhupaneswar, Orissa) and Mr James McGrane (Chief Technical Advisor, FAO, Indonesia) for their invaluable guidance and assistance in the launching of the Livestock Guru in Orissa.
- Babu, L. S. A., Pattnaik, S. S., Sarangi, S. R. K., Panigrahi, R., Pradhan, T. & Sarangi, S., 2005. Development Policies and Rural Poverty in Orissa: Macro analysis and case studies (Orissa Planning Commission, Government of India, New Delhi)Google Scholar
- Castro, L. and Gonzalez, V., 2008. Toward and understanding of community connectedness: the role of ICTs (IEEE International Symposium on Technology and Society, June 26–26)Google Scholar
- Dasebu, S., Escrivao, R. & Oakely, R., 2003. The Safe Administration of Medicines: Can CBAHWs Be Trusted? In IDL Group (Ed.) Community Based Animal Health Workers – Threat or Opportunity? (IDL Group, Somerset)Google Scholar
- De Haan, C., Van Veen, T. S., Brandenburg, B., Gauthier J., Gall, F. L., Mearns, R. & Simeon, M., 2001. Livestock Development: Implications for Rural Poverty, the Environment, and Global food Security (World Bank Publications, Washington, DC)Google Scholar
- Dreze, J. & Sen, A., 1995. India, Economic Development and Social Opportunity (Oxford University Press, New Delhi).Google Scholar
- Fuller, R., 2006. Forging opportunities: a study of livelihoods, migration strategies and knowledge pursuit by poor urban livestock keepers in India and Bolivia (unpublished PhD thesis, Livestock Development Group, University of Reading, Reading, UK)Google Scholar
- Genge, C., 2001. Nurturing: An alternative learning cosmology. In M. Jain, V. Miller, & S. Jain (Eds.) Unfolding Learning Societies: Deepening the Dialogues, Vimukt Shiksha, special issue, AprilGoogle Scholar
- Government of Orissa, 2002. Orissa State Livestock Services Policy (Government of Orissa, Bhupaneswar)Google Scholar
- Heffernan, C. & Misturelli, F., 2000. The delivery of veterinary services to the poor: preliminary findings from Kenya (Report for DFID's Animal Health Programme, DFID, London)Google Scholar
- Heffernan, C., Misturelli, F., Nielsen, L. & Pilling, D., 2003. The Livestock and Poverty Assessment Methodology: A Toolkit for Practitioners (The Livestock Development Group, University of Reading, Reading).Google Scholar
- IDL Group, 2003. Community Based Animal Health Workers – Threat or Opportunity? (IDL Group, Crewkerne, Somerset)Google Scholar
- IFAD, 2004. Livestock Services and the Poor: A Global Initiative (International Fund for Agricultural Development, Rome)Google Scholar
- Joseph, M. and Andrew, T., 2008. Participatory approaches for the development and use of information and communication technologies (ICTs) for rural farmers (IEEE International Symposium on Technology and Society, June 26–28, 2008)Google Scholar
- Kratli, S. and Dyer, C., 2006. Education and Development for Nomads: the Issues and the Evidence. In C. Dyer, (Ed) The Education of Nomadic Peoples: Current issues, future prospects. (Berghahn Books, New York)Google Scholar
- LDG, 2004. Receptors, End-Users and Providers: The Deconstruction of Demand-led Processes and Knowledge Transfer in Animal Health Research. Report for the Wellcome Trust (Wellcome Trust, London)Google Scholar
- Pradhan, P., Ahuja, V. & Venkatramaiah, P., 2003. Livestock Services and the Poor in Orissa: A Case Study, (Global Initiative for Livestock Services and the Poor, IFAD, Rome)Google Scholar
- Rubyogo, J. C. 2003. Community-based Animal Health Workers in Kenya: A Case Study of Mwingi District (African Union/Inter-African Bureau for Animal Resources, Nairobi).Google Scholar
- Tretiakov, A., Kunshuk, and Tretiakov, T., 2003. Designing Multimedia Support for Situated Learning. In Devedzic, V., Spector, J., Sampson, D. and Kinshuk (Eds.) Proceedings of the 3rd IEEE International Conference on Advanced Learning Technologies, IEEE Computer Society (Los Alamitos, California).Google Scholar
- Tretiakov, A. and Tretiakov, T. 2003. Designing Multimedia Support for Situated Learning. The 3rd IEEE International Conference on Advanced Learning Technologies Conference Proceedings. IEEE Computer Society (Los Alamitos)Google Scholar
- Turner, R., 2004. Livestock Production and the Rural Poor in Andhra Pradesh and Orissa States, India (PPLPI Working Paper, Vol. 9, FAO, Rome)Google Scholar
- UNDP, 1998. Human Development Report, (United Nations Development Program, New York)Google Scholar
- Wenger, E. and Lave, J. 1991. Situated Learning: Legitimate Peripheral Participation. (Cambridge University Press, Cambridge)Google Scholar
- World Bank, 2008. Orissa (http://go.worldbank.org/U3YA770CC0).
- Yu, J., 2009. Improving development information flows: the creation of ICTS for poverty alleviation in the livestock sector (Unpublished PhD thesis, Livestock Development Group, University of Reading, Reading, UK)Google Scholar