Theory and Decision

, Volume 71, Issue 2, pp 235–250

A note on negativity bias and framing response asymmetry


DOI: 10.1007/s11238-009-9168-9

Cite this article as:
Sonsino, D. Theory Decis (2011) 71: 235. doi:10.1007/s11238-009-9168-9


An “unprocessed risk” is a collection of simple lotteries with a reduction-rule that describes the actual-payoff to the decision-maker as a function of realized lottery outcomes. Experiments reveal that the willingness to pay for unprocessed risks is consistently biased toward the payoff-level in the unprocessed representation. The “anchoring-to-frame” bias in cases of positive framing is significantly weaker than in cases of negative framing suggesting that rational “negativity bias” may reflect in asymmetric violations of rationality.


Bounded rationality Framing-invariance Loss-aversion 

Supplementary material

11238_2009_9168_MOESM1_ESM.doc (48 kb)
ESM 1 (DOC 47.5 KB)

Copyright information

© Springer Science+Business Media, LLC. 2009

Authors and Affiliations

  1. 1.School of Business AdministrationThe College of ManagementRishon LezionIsrael

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