Social Indicators Research

, Volume 146, Issue 1–2, pp 91–115 | Cite as

Do Quality of Services and Institutional Image Impact Students’ Satisfaction and Loyalty in Higher Education?

  • Lucio MasseriniEmail author
  • Matilde Bini
  • Monica Pratesi


The objective of this study is to investigate whether the quality of educational services and the university’s institutional image influence students’ overall satisfaction with their university experience as well as the possible consequences of these relationships on students’ loyalty. In particular, in today’s increasingly competitive higher education environment, such concepts have become of strategic concern in both public and private universities. To explain the complex system of relationships among these constructs, several hypotheses were formulated and tested through a structural equation model. Data were collected through a web questionnaire handed out to 14,870 students enrolled at the University of Pisa. The results provide valuable insight and show that teaching and lectures and teaching and course organization are the main determinants of students’ satisfaction and students’ loyalty among the more academic components of the educational service. Furthermore, the crucial role played by university image is worth noting, both for its direct and indirect effects on students’ satisfaction as well as on students’ loyalty and on teaching and lectures.


Quality of educational services Students’ satisfaction University image Structural equation model Latent variables 


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© Springer Science+Business Media B.V., part of Springer Nature 2018

Authors and Affiliations

  1. 1.Department of Economics and ManagementUniversity of PisaPisaItaly
  2. 2.Department of Human SciencesEuropean University of RomeRomeItaly

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