Social Indicators Research

, Volume 104, Issue 2, pp 323–329 | Cite as

Sustainable Consumption and Life Satisfaction

  • Jing Jian XiaoEmail author
  • Haifeng Li


The purpose of this study was to examine the association between sustainable consumption and life satisfaction. One aspect of sustainable consumption focused on in this study is the environment friendly purchase or green purchase. Using data collected from consumers in 14 cities in China, we found that consumers who reported green purchase intention and behavior had higher scores in life satisfaction compared to other consumers after controlling for gender, age, education, and family income. The findings add evidence to the literature that suggests happiness is associated with prosocial spending (Dunn et al., Science 319:1687–1688 in 2008).


Sustainable consumption Green purchase Prosocial spending Life satisfaction Subjective well-being China 


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Copyright information

© Springer Science+Business Media B.V. 2010

Authors and Affiliations

  1. 1.Department of Human Development and Family StudiesUniversity of Rhode IslandKingstonUSA
  2. 2.Faculty of EconomicsYamaguchi UniversityYamaguchiJapan

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