Sex Roles

, Volume 65, Issue 3, pp 177–188

Defusing the Objectification of Women by Other Women: The Role of Competence

Original Article

DOI: 10.1007/s11199-011-0006-5

Cite this article as:
Johnson, V. & Gurung, R.A.R. Sex Roles (2011) 65: 177. doi:10.1007/s11199-011-0006-5


This study provides empirical evidence that the objectification of women by other women can be attenuated by drawing attention to their competence. Primarily European American female undergraduate participants (N = 154) from the Midwestern part of the United States rated photographs of college-aged female models dressed provocatively a) standing against a plain background (control condition), b) showing athletic competence (standing near a swimming pool holding a trophy), and c) showing academic competence (solving a math problem on a whiteboard). Results showed that compared to the control condition, the models showing competence were rated lower on objectification variables and higher on capability variables regardless of their provocative manner of dress.


Objectification Competence Intelligence Clothing 

Copyright information

© Springer Science+Business Media, LLC 2011

Authors and Affiliations

  1. 1.University of Wisconsin-Green BayGreen BayUSA
  2. 2.Central Michigan UniversityMount PleasantUSA

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