Sex Roles

, Volume 63, Issue 9–10, pp 645–656 | Cite as

Self-Objectification, Self-Esteem, and Gender: Testing a Moderated Mediation Model

  • Becky L. Choma
  • Beth A. Visser
  • Julie A. Pozzebon
  • Anthony F. Bogaert
  • Michael A. Busseri
  • Stanley W. Sadava
Original Article


The purpose of the present research was to test the mediating roles of body shame and appearance anxiety in the relation between self-surveillance and self-esteem; and to investigate whether gender (male, female) and stereotypical gender roles (masculinity, femininity) moderated the proposed mediation model. Canadian undergraduate university men and women (n = 198) completed measures of self-surveillance, gender, gender roles, body shame, appearance anxiety, and self-esteem. Regression analyses demonstrated that greater self-surveillance predicted lower self-esteem, and this relation was fully mediated by body shame and appearance anxiety. With the exception of masculinity interacting with self-surveillance to predict body shame and appearance anxiety, neither gender nor stereotypical gender roles moderated the proposed paths. Implications are discussed.


Appearance anxiety Body shame Gender Self-esteem Self-objectification 



The present study was part of a larger investigation supported by the Social Sciences and Humanities Research Council and a Brock University Chancellor’s Chair for Research Excellence award to Anthony F. Bogaert.


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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Becky L. Choma
    • 1
    • 2
  • Beth A. Visser
    • 1
  • Julie A. Pozzebon
    • 1
  • Anthony F. Bogaert
    • 1
  • Michael A. Busseri
    • 1
  • Stanley W. Sadava
    • 1
  1. 1.Brock UniversitySt. CatharinesCanada
  2. 2.Department of PsychologyWilfrid Laurier UniversityWaterlooCanada

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