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Sex Roles

, Volume 62, Issue 11–12, pp 774–786 | Cite as

Assessing Gender-Related Portrayals in Top-Grossing G-Rated Films

  • Stacy L. SmithEmail author
  • Katherine M. Pieper
  • Amy Granados
  • Marc Choueiti
Original Article

Abstract

The purpose of this content analysis was to examine gender-related portrayals in popular G-rated films. Our research questions addressed the prevalence and nature of males and females in general-audience fare. To answer our research queries, 101 of the top-grossing box office films released theatrically in the United States and Canada from 1990 to early 2005 were assessed. The results showed that males outnumber females by a ratio of 2.57 to 1, which has not changed in fifteen years. Females were more likely than males to be young and depicted traditionally. In terms of personality traits, females were more likely to be smart, good, and beautiful than were males.

Keywords

Content analysis Gender Stereotype Children’s films 

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Copyright information

© Springer Science+Business Media, LLC 2010

Authors and Affiliations

  • Stacy L. Smith
    • 1
    Email author
  • Katherine M. Pieper
    • 1
  • Amy Granados
    • 1
  • Marc Choueiti
    • 1
  1. 1.University of Southern CaliforniaAnnenberg School for CommunicationLos AngelesUSA

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