Sex Roles

, Volume 62, Issue 11–12, pp 747–761 | Cite as

Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Films

  • Kimberly A. Neuendorf
  • Thomas D. Gore
  • Amy Dalessandro
  • Patricie Janstova
  • Sharon Snyder-Suhy
Original Article

Abstract

A quantitative content analysis of 20 James Bond films assessed portrayals of 195 female characters. Key findings include a trend of more sexual activity and greater harm to females over time, but few significant across-time differences in demographic characteristics of Bond women. Sexual activity is predicted by race, attractiveness, size of role, and aggressive behaviors. Being a target of weapons is predicted by size of role, sexual activity, and weapon use, while being harmed is predicted principally by role. End-of-film mortality is predicted by sexual activity, ethical status (good vs. bad), and attempting to kill Bond. This identification of a link between sexuality and violent behavior is noted as a contribution to the media and sex roles literatures.

Keywords

Sex roles Body image Film James Bond Content analysis 

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Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  • Kimberly A. Neuendorf
    • 1
  • Thomas D. Gore
    • 2
  • Amy Dalessandro
    • 2
  • Patricie Janstova
    • 1
  • Sharon Snyder-Suhy
    • 1
  1. 1.School of CommunicationCleveland State UniversityClevelandUSA
  2. 2.School of Communication StudiesKent State UniversityKentUSA

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