Sex Roles

, Volume 56, Issue 11–12, pp 729–739 | Cite as

Television Viewing and Rape Myth Acceptance among College Women

Original Article


Prior research has shown that people who consume pornographic movies and magazines are more likely to accept rape myths. The results of the present study build on that research to link the acceptance of rape myths to general, daily television use among college women. Furthermore, our data show that college women who watch more television are more likely to believe that rape accusations are false. In addition, the data support a positive relationship between conservative political ideology and rape myth acceptance. However, the data do not support the cultivation hypothesis; that is, television use did not correlate with the overestimation of rape in society. The results suggest the need for additional research focused on the role that general television viewing may play in perpetuating rape-related misperceptions.


Television viewing Rape perceptions Rape myth acceptance Cultivation Sexual assault 



The authors thank Laura Prividera, Kurt Neuwirth, the anonymous reviewers, and Joan Chrisler for comments on earlier drafts of this article.


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Copyright information

© Springer Science+Business Media, LLC 2007

Authors and Affiliations

  1. 1.Department of Advertising and Public RelationsUniversity of Texas at AustinAustinUSA
  2. 2.School of Journalism and CommunicationUniversity of OregonEugeneUSA

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