Sex Roles

, Volume 55, Issue 9–10, pp 693–702 | Cite as

College Men, Their Magazines, and Sex

  • Laramie D. Taylor
Original Article


Relations between reading Lad magazines and pornographic magazines and the beliefs and attitudes that are consistent with their content were explored in two independent surveys of college undergraduate men (n = 91 and 68, respectively). The impact of reading such magazines on men’s sexual self-schema was also examined. The results indicated a relationship between reading Lad magazines and endorsement of permissive sexual attitudes independent of actual sexual behavior. Reading Lad magazines was also associated with expectations of greater sexual variety and a more aggressive sexual self-schema. Reading pornographic magazines was found to be associated with permissive attitudes. Neither reading pornographic magazines nor reading lad magazines was related to aggressive attitudes.


College men Lad magazines Pornographic magazines Sexual attitudes 



The author wishes to acknowledge the contributions of research assistants Valerie Crosby and Kimmy Kovacs in executing the studies reported here. Data for the second study reported in this article were collected as part of the author’s doctoral dissertation.


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Copyright information

© Springer Science+Business Media, LLC 2006

Authors and Affiliations

  1. 1.Department of CommunicationUniversity of California, DavisDavisUSA

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