Scientometrics

, Volume 83, Issue 2, pp 423–433

Applying the h-index in exploring bibliometric properties of elite marketing scholars

Article

Abstract

The h-index is a recent metric that captures a scholar’s influence. In the current work, it is used to: (1) obtain the h-index scores of the most productive scholars in the Journal of Consumer Research (JCR), and compare these to other elite scholars (including those of the other three premier marketing journals); (2) demonstrate the relationship between the h-indices and total number of citations of the top JCR producers; (3) examine the h-indices of Ferber winners (best interdisciplinary paper based on a doctoral dissertation published in JCR in a given year) and those having received honorable mentions; (4) explore the relationship between a marketing journal’s prestige and the corresponding h-index score of its editor. These varied analyses demonstrate the multitudinous ways in which the h-index can be used when investigating bibliometric phenomena within a given discipline.

Keywords

h-index Marketing scholars Marketing journals Marketing editors 

References

  1. Alon, A., Morrin, M., & Bechwati, N. N. (2002). Comparing Journal of Consumer Psychology and Journal of Consumer Research. Journal of Consumer Research, 12, 15–20.CrossRefGoogle Scholar
  2. Bakir, A., Vitell, S. J., & Rose, G. M. (2000). Publications in major marketing journals: An analysis of scholars and marketing departments. Journal of Marketing Education, 22, 99–107.CrossRefGoogle Scholar
  3. Bar-Ilan, J. (2008a). The h-index of h-index and of other informetric topics. Scientometrics, 75, 591–605.CrossRefGoogle Scholar
  4. Bar-Ilan, J. (2008b). Which h-index?—a comparison of WoS, Scopus, and Google Scholar. Scientometrics, 74, 257–271.CrossRefGoogle Scholar
  5. Batista, P. D., Campiteli, M. G., Kinouchi, O., & Martinez, A. S. (2006). Is it possible to compare researchers with different scientific interests? Scientometrics, 68, 179–189.CrossRefGoogle Scholar
  6. Bauerly, R. J., & Johnson, D. T. (2005). An evaluation of journals used in doctoral marketing programs. Journal of the Academy of Marketing Science, 33, 313–329.CrossRefGoogle Scholar
  7. Baumgartner, H., & Pieters, F. G. M. (2003). The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time. Journal of Marketing, 67, 123–139.CrossRefGoogle Scholar
  8. Belew, R. K. (2005), Scientific impact quantity and quality: Analysis of two sources of bibliographic data. Retrieved November 30, 2005, from http://arxiv.org/pdf/cs.IR/0504036.
  9. Bettencourt, L. A., & Houston, M. B. (2001a). The impact of article method type and subject area on article citations and reference diversity in JM, JMR, and JCR. Marketing Letters, 12, 327–340.CrossRefGoogle Scholar
  10. Bettencourt, L. A., & Houston, M. B. (2001b). Reference diversity in JCR, JM, and JMR: A reexamination and extension of Tellis, Chandy, and Ackerman (1999). Journal of Consumer Research, 28, 313–323.CrossRefGoogle Scholar
  11. Bornmann, L., & Daniel, H.-D. (2005). Does the h-index for ranking of scientists really work? Scientometrics, 65, 391–392.CrossRefGoogle Scholar
  12. Bornmann, L., & Daniel, H.-D. (2009). The state of h index research: Is the h index the ideal way to measure research performance? EMBO Reports, 10, 2–6.CrossRefGoogle Scholar
  13. Cole, S. (1983). The hierarchy of the sciences? American Journal of Sociology, 89, 111–139.CrossRefGoogle Scholar
  14. Collins, R. (1994). Why the social sciences won’t become high-consensus, rapid-discovery science. Sociological Forum, 9, 155–177.CrossRefGoogle Scholar
  15. Costas, R., & Bordons, M. (2007). The h-index: Advantages, limitations and its relation with other bibliometric indicators at the micro level. Journal of Informetrics, 1, 193–203.CrossRefGoogle Scholar
  16. Cote, J. A., Leong, S. M., & Cote, J. (1991). Assessing the influence of Journal of Consumer Research: A citation analysis. Journal of Consumer Research, 18, 402–410.CrossRefGoogle Scholar
  17. Cote, J. A., Leong, S. M., & Cote, J. (1992). Assessing the influence of marketing research on the social science literature. Marketing Letters, 3, 251–258.CrossRefGoogle Scholar
  18. Cronin, B., & Meho, L. (2006). Using the H-index to rank influential information scientists. Journal of the American Society for Information Science and Technology, 57, 1275–1278.CrossRefGoogle Scholar
  19. Da Luz, M. P., Marques-Portella, C., Mendlowicz, M., Gleiser, S., Coutinho, E. S. F., & Figueira, I. (2008). Institutional h-index: The performance of a new metric in the evaluation of Brazilian psychiatric post-graduation programs. Scientometrics, 77, 361–368.CrossRefGoogle Scholar
  20. Dong, P., Loh, M., & Mondry, A. (2006). Publication lag in biomedical journals varies due to the periodical’s publishing model. Scientometrics, 69, 271–286.CrossRefGoogle Scholar
  21. Eaton, J. P., Ward, J. C., Kumar, A., & Reingen, P. H. (1999). Structural analysis of co-author relationships and author productivity in selected outlets for consumer behavior research. Journal of Consumer Psychology, 8, 39–59.CrossRefGoogle Scholar
  22. Gigerenzer, G., Todd, P. M., & The ABC Research group. (1999). Simple heuristics that make us smart. New York: Oxford University Press.Google Scholar
  23. Guan, J. C., & Gao, X. (2009). Exploring the h-index at patent level. Journal of the American Society for Information Science and Technology, 60, 35–40.CrossRefGoogle Scholar
  24. Harzing, A.-W., & van der Wal, R. (2009). A Google scholar h-index for journals: An alternative metric to measure journal impact in economics and business. Journal of the American Society for Information Science and Technology, 60, 41–46.CrossRefGoogle Scholar
  25. Helm, A. E., Hunt, D., & Houston, M. B. (2003). Citation frequency of research published in the top three marketing journals: Ranking the impact of articles, scholars, and institutions. In R. Money & R. Rose (Eds.), AMA summer educators’ conference proceedings (Vol. 14, pp. 198–208). Chicago: American Marketing Association.Google Scholar
  26. Hirsch, J. E. (2005). An index to quantify an individual’s scientific research output. Proceedings of the National Academy of Sciences of the United States of America, 102, 16569–16572.Google Scholar
  27. Hoffman, D. L., & Holbrook, M. B. (1993). The intellectual structure of consumer research: A bibliometric study of author cocitations in the first 15 years of the Journal of Consumer Research. Journal of Consumer Research, 19, 505–517.CrossRefGoogle Scholar
  28. Hult, G. T. M., Neese, W. T., & Bashaw, R. E. (1997). Faculty perceptions of marketing journals. Journal of Marketing Education, 19, 37–52.CrossRefGoogle Scholar
  29. Jacsó, P. (2008). The pros and cons of computing the h-index using Web of Science. Online Information Review, 32, 673–688.CrossRefGoogle Scholar
  30. Jobber, D., & Simpson, P. (1988). A citation analysis of selected marketing journals. International Journal of Research in Marketing, 5, 137–142.CrossRefGoogle Scholar
  31. Johnson, M. S. (2003). Designating opponents in empirical research reports: The rhetoric of “interestingness” in consumer research. Marketing Theory, 3, 477–501.CrossRefGoogle Scholar
  32. Joswick, K. E., Bauerly, R. J., & Johnson, D. T. (2004). Assessing marketing literature: A study of the readings assigned in doctoral seminars in marketing. College & Research Libraries, 65, 384–398.Google Scholar
  33. Kelly, C. D., & Jennions, M. D. (2006). The h index and career assessment by numbers. Trends in Ecology & Evolution, 21, 167–170.CrossRefGoogle Scholar
  34. Kling, R., & Swygard-Hobaugh, A. J. (2002). The Internet and the velocity of scholarly journal publishing (No. WP-02-12). Center for Social Informatics, Bloomington, IN. Retrieved June 18, 2007, from https://scholarworks.iu.edu/dspace/html/2022/148/WP02-12B.html.
  35. Kurtz, D. L., & Boone, L. E. (1988). Rating marketing faculties on the basis of editorial review board memberships. Journal of Marketing Education, 10, 64–68.Google Scholar
  36. Leong, S. M. (1989). A citation analysis of the Journal of Consumer Research. Journal of Consumer Research, 15, 492–497.CrossRefGoogle Scholar
  37. Mingers, J. (2008). Measuring the research contribution of management academics using the Hirsch-index. Journal of the Operational Research Society. doi:10.1057/jors.2008.94.
  38. Molinari, J.-F., & Molinari, A. (2008). A new methodology for ranking scientific institutions. Scientometrics, 75, 163–174.CrossRefGoogle Scholar
  39. Mort, G. S., McColl-Kennedy, J. R., Kiel, G., & Soutar, G. N. (2004). Perceptions of marketing journals by senior academics in Australia and New Zealand. Australasian Marketing Journal, 12, 51–61.CrossRefGoogle Scholar
  40. Pecotich, A., & Everett, J. E. (1989). An extension of the citation analysis of selected marketing journals. International Journal of Research in Marketing, 6, 199–204.CrossRefGoogle Scholar
  41. Pieters, R., Baumgartner, H., Vermunt, J., & Bijmolt, T. (1999). Importance and similarity in the evolving citation network of the International Journal of Research in Marketing. International Journal of Research in Marketing, 16, 113–127.CrossRefGoogle Scholar
  42. Rothaermel, F. T., & Hess, A. M. (2007). Building dynamic capabilities: Innovation driven by individual-, firm-, and network-level effects. Organization Science, 18, 898–921.CrossRefGoogle Scholar
  43. Saad, G. (2006). Exploring the h-index at the author and journal levels using bibliometric data of productive consumer scholars and business-related journals respectively. Scientometrics, 69, 117–120.CrossRefGoogle Scholar
  44. Tellis, G. J., Chandy, R. K., & Ackerman, D. S. (1999). In search of diversity: The record of major marketing journals. Journal of Marketing Research, 36, 120–131.CrossRefGoogle Scholar
  45. Theoharakis, V., & Hirst, A. (2002). Perceptual differences of marketing journals: A worldwide perspective. Marketing Letters, 13, 389–402.CrossRefGoogle Scholar
  46. Urbancic, F. R. (2005). Faculty representation on the editorial boards of leading marketing journals: An update of marketing department rankings. Marketing Education Review, 15, 61–69.Google Scholar
  47. van Raan, A. F. J. (2006). Comparison of the Hirsch-index with standard bibliometric indicators and with peer judgment for 147 chemistry research groups. Scientometrics, 67, 491–502.Google Scholar
  48. Yu, G., Wang, X.-H., & Yu, D.-R. (2005). The influence of publication delays on impact factors. Scientometrics, 64, 235–246.CrossRefGoogle Scholar
  49. Zinkhan, G. M., Roth, M. S., & Saxton, M. J. (1992). Knowledge development and scientific status in consumer-behavior research: A social exchange perspective. Journal of Consumer Research, 19, 282–291.CrossRefGoogle Scholar

Copyright information

© Akadémiai Kiadó, Budapest, Hungary 2009

Authors and Affiliations

  1. 1.John Molson School of BusinessConcordia UniversityMontrealCanada

Personalised recommendations