Journal of Risk and Uncertainty

, Volume 37, Issue 2–3, pp 221–235 | Cite as

Conflicting motives in evaluations of sequences

  • Shane Frederick
  • George Loewenstein


Prior research involving choices among sequences differing in trend has typically documented a preference for improving sequences. However, when we investigated sequence preferences using allocation and pricing tasks we found no evidence for a preference for improving sequences. We propose that different measurement procedures highlight or suppress varied considerations that drive preferences toward present consumption, future consumption or temporal neutrality. We discuss our results in the broader context of constructed preferences and convergent validity.


Time preference Sequences Constructed preferences 



We thank Daniel Read, Nathan Novemsky, and Drazen Prelec for extensive and insightful comments on multiple drafts of this paper. Thanks also to Kerri Frederick, Daniel Kahneman, Robyn LeBoeuf, and Catherine Tucker who helped us improve at least one former version.


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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  1. 1.Yale School of ManagementNew HavenUSA
  2. 2.Carnegie Mellon UniversityPittsburghUSA

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