Quality & Quantity

, Volume 46, Issue 5, pp 1625–1642 | Cite as

Creative-oriented personality, creativity improvement, and innovation level enhancement

  • Jui-Kuei Chen
  • I.-Shuo Chen


This study is to provide a clear and validity way for the higher education system to enhance the innovation level and performance by confirming the creative-oriented personality as a point of reference for potentially considering creativity in admitting future college students and helping improve existing students’ creativity. The value is that it is the first research to confirm the creative-oriented personality, thereby providing insight that is highly necessary if today’s universities is to survive. The contribution is its comprehensive and directive type discussion of how innovation level of the university can be enhanced through both the admission of creative-oriented students and the improvement of existing students’ creativity.


Personality Creativity Innovation Fuzzy analytic hierarchy process (FAHP) VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) 


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© Springer Science+Business Media B.V. 2011

Authors and Affiliations

  1. 1.Graduate Institutes of Futures StudiesTamkang UniversityTaipei CityTaiwan
  2. 2.Institutes of Business & ManagementNational Chiao Tung UniversityTaipei CityTaiwan

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