Voter’s Perceptions on Candidate Choice for Director of Public Educational Institutions

  • Lilian Gazzoli Zanotelli
  • Emerson Wagner MainardesEmail author
  • Rogério Dias Correia


This study aimed to verify whether the voters’ perceptions (trust, expertise, attractiveness, image and perceived quality) from the academic community influence voting intention for a director of a public educational institution. The sample consisted of 358 respondents. In the results, there were significant and positive influences between expertise and trust; trust and perceived quality; perceived quality and voting intention; perceived image and attractiveness. It is concluding from this that, in a non-traditional political context, there is a concern by the voters with the quality of their candidates representing them in a management position, such as that of a director.


Non-traditional voters’ perceptions Voting intention Perceived quality Trust Attractiveness Expertise Perceived image 



This research was supported by Brazilian National Council for Scientific and Technological Development (CNPq/Brazil), project 303669/2015-2, and by Portuguese Science Foundation (FCT/Portugal) through NECE (Núcleo de Estudos em Ciências Empresariais), project UID/GES/04630/2019.


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© Springer Science+Business Media, LLC, part of Springer Nature 2019

Authors and Affiliations

  1. 1.FUCAPE Business SchoolVitóriaBrazil

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