Political Behavior

, 31:537 | Cite as

Who Said What? The Effects of Source Cues in Issue Frames

  • Todd K. Hartman
  • Christopher R. Weber
Original Paper


Drawing on previous research concerning the role that source cues play in political information processing, we examine whether an ideological identity match between the source of a framed message and the respondent moderates framing effects. We test our hypotheses in two experiments concerning attitudes toward a proposed rally by the Ku Klux Klan. In Experiment 1 (N = 274), we test our hypothesis in a simple issue framing experiment. We find that framing effects occur for strong identifiers only when there is a match between the ideology of the speaker and respondent. In Experiment 2 (N = 259), we examine whether matched frames resonate equally well when individuals are simultaneously exposed to competing frames. The results from this experiment provide mixed support for our hypotheses. The results from our studies suggest that identity matching is an important factor to consider in future framing research.


Framing Attitude change Persuasion Source cues Competitive framing 



This project was completed while we were graduate students at Stony Brook University, and we owe thanks to our many discussions with the faculty and graduate students there. In particular, we would like to offer a special thanks to Milton Lodge, Stanley Feldman, and Howard Lavine for their guidance, as well as Erin Cassese, Jamie Druckman, Nick Valentino, and Paul Brewer for their helpful suggestions. Earlier versions of this paper were presented at the American Political Science Association and Midwest Political Science Association annual conferences. We also thank the editors and anonymous reviewers for their comments. Finally, Todd would like to thank his wife, Kristen, for entering the dataset in its entirety.


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Copyright information

© Springer Science+Business Media, LLC 2009

Authors and Affiliations

  1. 1.Department of Government and Justice StudiesAppalachian State UniversityBooneUSA
  2. 2.Department of Political Science, Manship School of Mass CommunicationLouisiana State UniversityBaton RougeUSA

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