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Political Behavior

, 30:259 | Cite as

Testing Zaller’s Reception and Acceptance Model in an Intense Election Campaign

Original Paper

Abstract

The paper provides a test of Zaller’s reception and acceptance model. The theory describes conditions under which a political message is received, and, if received, accepted or rejected. The study deals with the 1988 Canadian election that was fiercely fought over one central issue, the Free Trade Accord with the United States. We use the 1988 Canadian Election Study campaign rolling cross-section survey, and we test Zaller’s propositions about who is most likely to receive and then accept party messages. Our findings provide little support for the model. We suggest that when an issue is hotly debated in an election campaign voters who receive party messages are able to connect these messages to their values and predispositions whatever their level of political awareness.

Keywords

Opinion formation RAS model Electoral campaign Party messages Political awareness Political predispositions 

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Copyright information

© Springer Science+Business Media, LLC 2007

Authors and Affiliations

  1. 1.Canada Research Chair in Electoral StudiesUniversité de MontréalMontrealCanada
  2. 2.Department of Political ScienceUniversité de MontréalMontrealCanada

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