The commodity recommendation method for online shopping based on data mining

  • Chunhua Ju
  • Jie Wang
  • Guanglan Zhou


With the development of E-commerce, more and more people have strong desire to buy goods on the online shopping platform. But they often need to spend more time searching for satisfactory goods because of the large amount of data. We propose a commodity recommendation model of online shopping based on data mining method in this paper. At first, we calculate the similarity between online shopping data of users’ behavior record and commodity rate, and identify the user with highest similarity as the friend of target user. Then we utilize the data of browsing history and collection commodity to analyze the recent demands of target user, and produce a demand list from the target user. After that, we search for specific commodities in friend’s shopping record according to the target user demand list, and make recommendation for the target user. Taking Taobao as the research object, we conclude that the proposed method is more accurate, and the accuracy value of our methods reached 0.315 at the condition of P@N equalling to 15 from the experiment results.


Data mining Online shopping Commodity recommendation Similarity Requirement analysis 



The authors thank Dr. Wanqiong Tao who participated in writing or editing of the manuscript. This paper is supported by Zhejiang Province Public Welfare Technology Application Research Project (LGN18G010001), China Postdoctoral Fund (2018 M632497), Zhejiang Postdoctoral Fund (2017-117), Key Project of Social Science Fund (No. 16ZDA053), Philosophy and Social Science Foundation of Zhejiang Province (17YJA630125, 17NDJC107YB, 16NDJC189YB), Natural Science Foundation of China (No. 71203196, 71401156, 71671165, 71702164), Zhijiang Scholar Program (G665), Zhejiang First class discipline A- Management Science, Zhejiang Gongshang University Postdoctoral Fund. The authors thank them heartedly for supporting the paper funds.


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© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.School of Management ScienceZhejiang Gongshang UniversityHangzhouChina
  2. 2.School of Business AdministrationZhejiang Gongshang UniversityHangzhouChina
  3. 3.School of Statistics, Modern Business Research CenterZhejiang Gongshang UniversityHangzhouChina

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